Brand Tone

Passionate, Artisanal/Craft-Focused, Friendly & Approachable, Community-Oriented, Quality-Driven, Inventive & Playful

Brand Values

• •Quality: Commitment to premium, high-quality ingredients and production methods (e.g., low overrun).
• •Natural Ingredients: Strong emphasis on using all-natural components.
• •Craftsmanship: Dedication to artisanal, small-batch production.
• •Local Community: Supporting local suppliers and engaging with the Ottawa community through markets and events.
• •Passion: A genuine love for creating ice cream that brings joy to customers.
• •Inclusivity: Offering dairy-free, vegan, and nut-free options.
• •Authenticity: Stemming from a home kitchen with a focus on real flavors.

Best Practices

• •Embrace Enthusiasm: Let the passion for ice cream shine through. Use positive, descriptive, and slightly playful language when talking about flavors and the experience.
• •Highlight Craft & Quality: Consistently use terms like "artisanal," "small batch," "handcrafted," "premium," and "all-natural ingredients" to reinforce these core values.
• •Keep it Friendly & Approachable: Write as if you're talking to a friend or a neighbour. Use a conversational style, ask questions to engage the audience on social media, and respond warmly to comments.
• •Emphasize Local Connections: Regularly mention Ottawa, local ingredients (if applicable in specific posts), and participation in community events and markets to strengthen the local identity.
• •Be Authentic & Transparent: Share the story, the process (like "Philly style" with low overrun), and the passion behind the brand. If a flavor is new or inspired by customer suggestions, share that too.

Social Perception

Chris's Ice Cream is perceived as a high-quality, artisanal ice cream producer in Ottawa. Customers appreciate the unique, inventive, and often nostalgic flavors, as well as the availability of vegan and dairy-free options. The brand is seen as a local business worth supporting. The owner, Chris, is recognized for his passion and involvement in the business. There's an understanding that it's a small-batch operation, which adds to its appeal but sometimes might mean specific flavors sell out. The take-out nature of the main shop is also noted.

Copy Examples

• •Headline: Taste the Craft. Love the Local. Body: Dive into a pint of Chris's Ice Cream! Every scoop is small-batch, handcrafted right here in Ottawa with all-natural ingredients. Because good taste is everything. #ChrissIceCream #OttawaLocal #ArtisanalGoodness
• •Headline: Remember That? We Turned It Into Ice Cream. Body: From Froot Loops Cereal Milk to classic Sponge Toffee, our flavors are a trip down memory lane with a premium twist. What nostalgic treat should we churn next? Tell us below! #SmallBatchBigFlavour #OttawaIceCream #UniqueEats
• •Headline: Real Ingredients. Unreal Flavour. Body: We believe in the power of nature. That's why Chris's Ice Cream uses only all-natural ingredients to create the richest, creamiest, and most delicious ice cream and sorbet in Ottawa. Pure joy, one spoonful at a time. #AllNatural #PremiumIceCream #OttawaFoodies
• •Headline: Your Happy Place, Found. (It's Filled With Ice Cream). Body: Woman-owned and passionately churned in the heart of Ottawa. Whether you're craving a classic or daring for a new dairy-free delight, Chris's Ice Cream is here to make your day a little sweeter. Swing by our Canotek shop or find us at your favourite local market! #ChrissIceCreamOttawa #SupportWomanOwned #OttawaMarkets
• •Headline: Small Batch, Big Smiles. Body: It all started with a passion for amazing ice cream. Now, we're sharing our handcrafted, Philly-style goodness with all of Ottawa. Low air, more flavour – that’s the Chris’s difference! #ArtisanalIceCream #OttawaDesserts #PassionForFlavour