Brand Tone

Personal & Heartfelt, Artistic & Creative, Community-Oriented & Appreciative, Playful & Whimsical, Professional & Detailed

Brand Values

• •Personalization & Storytelling
• •Artistry & Craftsmanship
• •Community Connection
• •Joy & Positivity
• •Giving Back
• •Passion

Best Practices

• •Emphasize Storytelling: Always look for the story behind the subject. Whether it's a home, a pet, or a business, focus on the emotions and memories connected to it. Use words that evoke nostalgia, warmth, and personal connection.
• •Use Warm and Evocative Language: Employ descriptive adjectives that align with the brand's artistic and heartfelt nature, such as "cherished," "beloved," "charming," "unique," "hand-drawn," "vibrant," "heartfelt," "playful," "detailed."
• •Highlight the "Hand-Made" Aspect: Consistently remind the audience that each piece is hand-drawn by an artist, emphasizing the care, skill, and personal touch involved in the "slow, deliberate process of creation."
• •Focus on Connection and Celebration: Frame the artwork not just as a product, but as a way to connect with memories, celebrate loved ones, or appreciate community. Use phrases like "celebrate," "capture the spirit," "bring memories to life."
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy always aligns with the visual style of the artwork. If the art is playful and detailed, the language should be too – avoiding overly formal or generic descriptions. Reflect the artist's passion and personal journey where appropriate.

Social Perception

Highly Positive, Unique & Talented Artist, Community-Focused, Creator of Meaningful Gifts, Professional & Reliable

Copy Examples

• •Turn your cherished home into a timeless piece of art. Chriska North Street lovingly hand-draws your special place, capturing the memories held within its walls. A perfect gift, a beautiful keepsake. Order your custom watercolor portrait today.
• •Celebrate your furry friend with a portrait that captures their unique personality! Chriska’s playful yet detailed watercolor illustrations bring your beloved pet to life on paper. A joyful tribute to your most loyal companion.
• •Your life is a unique story. Let's illustrate it. Our 'Project 3x3' collaborates with you to create a bespoke artwork of 9 meaningful elements, beautifully hand-drawn by Chriska North Street. A visual narrative of your journey.
• •More than just drawings, Chriska North Street creates windows to your fondest memories. From your first home to your favorite neighborhood cafe, we transform meaningful places and moments into charming watercolor art. What story will your art tell?
• •Remember that special little shop? The cafe where you first met? Chriska North Street captures the heart of local gems in delightful watercolor prints. Bring a piece of the community home or gift a cherished memory.