Brand Tone

Innovative & Tech-Forward, Expert & Informative, Supportive & Encouraging, Performance-Oriented, Approachable & User-Friendly

Brand Values

• •Personalization
• •Innovation
• •Well-being & Health
• •Performance
• •Quality & Precision
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (innovative, supportive, expert, performance-oriented), key messaging points, preferred terminology (e.g., "personalized" vs. "customized," "engineered" vs. "made"), and a "do's and don'ts" list for communication.
• •Always Prioritize the Runner's Benefit: Frame features in terms of how they directly help the user achieve their running goals, reduce pain, or improve their experience. Use "you" and "your" frequently.
• •Balance Tech with Accessibility: While the 3D technology is a key selling point, explain it in a way that is easy to understand and highlights the benefits, rather than getting lost in overly technical jargon that might alienate some users.
• •Be Authentic and Empathetic: Acknowledge the challenges runners face (pain, injuries, performance plateaus) and position MyRun3D as a knowledgeable and supportive partner in their journey. Use testimonials and real-life examples.
• •Ensure Consistency Across All Channels: Whether it's a website FAQ, an Instagram caption, an email newsletter, or a print ad, the tone and core messages should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Likely perceived positively by users who have experienced relief from pain or an improvement in comfort and performance. They might be seen as a provider of a high-tech, modern solution. Could be viewed as an innovator in the field of custom orthotics and sports gear. Seen as a specialist for runners and potentially other athletes with specific foot needs, rather than a general footwear brand.

Copy Examples

• •Unlock Your Run: Personalized 3D Insoles, Engineered for Your Feet, Designed for Your Peak.
• •Stop letting discomfort dictate your pace. Our custom 3D-printed insoles are precision-engineered to your unique foot scan, offering unparalleled support and energy return. Run further, feel better. #MyRun3D #CustomInsoles #3DPrinting #RunPainFree #Performance
• •Experience the Future of Running Comfort with MyRun3D.
• •More than just an insole, it's a MyRun3D experience. We combine advanced 3D scanning with precision 3D printing to create a 'second skin' for your feet, optimizing every step for enhanced performance and all-day comfort. Say goodbye to generic solutions.
• •Hear from runners like you who've transformed their stride with MyRun3D: 'I thought recurring foot pain was just part of running. MyRun3D insoles changed everything!'