Brand Tone

Affectionate, Joyful, and Celebratory

Brand Values

• •Emotional Connection
• •Personalization and Uniqueness
• •Joy and Happiness
• •Quality and Artistry

Best Practices

• •Always Use "Pet-First" Language: Frame the narrative around the pet's personality and importance. Use words like "best friend," "family member," "companion," and "buddy" instead of just "animal" or "pet."
• •Focus on Emotion and Memory: The copy should sell more than a product; it should sell a feeling. Use words that evoke joy, love, laughter, and nostalgia (e.g., "cherish," "celebrate," "immortalize," "treasure").
• •Emphasize the "Human Artist" Touch: Consistently mention that "real artists" design the portraits. This differentiates the brand from automated filters and reinforces the values of quality, care, and craftsmanship.
• •Create a Community with Questions: Engage the audience by asking them about their pets. "What's your pet's funniest quirk?" or "What name would your pet have if they were royalty?" This builds a community and reinforces the shared love for animals.
• •Maintain a Positive and Enthusiastic Voice: The brand is about celebration. The copy should always be upbeat. Use positive adjectives (e.g., "beautiful," "stunning," "perfect," "hilarious") and celebratory punctuation like exclamation points and emojis where appropriate for the platform.

Social Perception

The public perception of the custom pet portrait service is highly positive, viewed as a heartfelt and creative gift idea. Customers see it as a premium, thoughtful way to immortalize a beloved pet. The brand is perceived as a specialist in its niche, delivering an emotional and high-quality decorative product.

Copy Examples

• •Meet Sir Reginald, the most distinguished gentleman in the neighborhood! Isn't he just perfect? 👑 We love seeing your pet's unique personality shine through in our portraits. Who's the king or queen of your castle? Let us know below! 🐾 #ChowlieArt #PetPortrait #DogsofInstagram #RoyalPet
• •More Than a Pet. They're Family. ❤️ Turn your best friend into a timeless work of art. Capture their quirky personality and the unconditional love you share in a masterpiece you'll treasure forever. Upload your photo to get started!
• •The Gift That Gets All the "Awws!" ✨ Searching for a truly unforgettable gift? Imagine their face when they unwrap a beautiful portrait of their furry, feathered, or scaly best friend. Give the gift of pure joy this season. Order by [Date] for guaranteed holiday delivery!
• •Your cat isn't just a cat. They're a silent movie star, a biscuit-making expert, a purring machine. We get it. Our artists specialize in capturing that one-of-a-kind spirit. Let's turn your favorite feline into the masterpiece they were born to be. 🎨 #CatArt #Chowlie #CustomPetPortrait #CrazyCatLady
• •Simple lines, maximum love. Our Minimalist portrait captures the beautiful essence of your pet with clean, elegant artistry. It's a subtle yet powerful tribute to their unique spirit and the quiet, happy moments you share. The perfect, modern touch for any home.