Brand Tone

Friendly and Approachable, Caring and Empathetic, Playful and Positive, Community-Oriented, Informative and Trustworthy

Brand Values

• •Animal Well-being
• •Quality
• •Innovation
• •Passion
• •Customer Satisfaction & Trust
• •Community

Best Practices

• •Always Prioritize the Pet's Perspective (Indirectly): Write as if you deeply understand and care about what makes pets happy, comfortable, and safe. Use language that reflects a pet's joy or comfort.
• •Embrace Friendly, Conversational Language: Avoid overly formal or corporate speak. Use contractions, ask questions, and write as if you're talking to a fellow pet lover. Infuse warmth into your words.
• •Incorporate "Happy Pet" Emojis and Imagery: Use emojis strategically (🐾, ❤️, ✨, 😊) on social media and in informal communications to enhance the playful and caring tone. Ensure imagery always aligns with this positivity.
• •Foster Community and Use Inclusive Language: Address your audience as a community of "pet parents," "pet lovers," or "the Choupi Pack." Encourage interaction and sharing, making them feel part of the brand's family.
• •Be Genuinely Enthusiastic and Passionate: Let your love for animals shine through in your copy. Whether describing a product or sharing a customer story, convey genuine excitement and care for the well-being of pets.

Social Perception

Positive among Customers, Seen as Pet-Centric, Trustworthy (for its niche), Limited Broad Public Awareness

Copy Examples

• •Paws what you're doing! 🐾 Our NEW SnuggleDream Bed has officially arrived to turn your furball's naps into pure bliss! ✨ Crafted with love and the softest cloud-like materials, because your best friend deserves the BEST. Swipe up to give them the gift of ultimate comfort! #ChoupiPets #HappyPets #NewCollection #DogBed #CatNap
• •Spoil Your Little Star ✨ Up to 20% Off Choupi Comfort! (Body Snippet): Because they fill our lives with so much joy, it's time to treat your furry companion to something special! Discover cozy beds, stylish travel gear, and more – all designed with their happiness in mind. Shop now and let the purrs and tail wags commence!
• •For the Love of Pets ❤️ Quality Comfort, Delivered with a Wagging Tail. Shop Choupi.
• •Welcome to the wonderful world of pet parenthood! 🎉 At Choupi Pets, we make it easy to find everything your new best friend needs to feel safe, loved, and super comfy. From their first bed to fun toys, explore our collection made with passion. Questions? We're always here to help one pet lover to another!
• •Adventure Awaits! 🌍 Keep your furry co-pilot safe, snug, and stylish on all your journeys with our Voyager Pet Carrier. Designed for maximum comfort (for them!) and ultimate convenience (for you!), it's packed with thoughtful features like breathable mesh, cozy padding, and secure zippers. Because every trip is better together! Got questions about the perfect fit? Our pack is here to help!