Brand Tone

Elegant & Luxurious, Romantic & Heartfelt, Affectionate & Loving, Sophisticated

Brand Values

• •Everlasting Love & Affection
• •Luxury & Quality
• •Beauty & Elegance
• •Thoughtful Gifting
• •Preservation & Longevity

Best Practices

• •Embrace Emotional Language: Consistently use words that evoke love, affection, elegance, and timelessness (e.g., "cherish," "adore," "eternity," "sophistication," "heartfelt").
• •Highlight the "Everlasting" Aspect: Always connect the preserved nature of the roses to enduring feelings, memories, and relationships.
• •Maintain a Luxurious Voice: Use refined language and avoid overly casual slang or jargon. Focus on the premium quality and exclusivity of the product.
• •Tell the Brand Story Subtly: Weave in elements of the brand's origin – the idea of love, affection (the meaning of "Chounette"), and creating lasting memories – to add depth and sincerity.
• •Visual-Verbal Consistency: Ensure the copy always aligns with the elegant and romantic imagery used in visuals. The words should enhance the feeling conveyed by the product's appearance.

Social Perception

Premium Gift Item, Long-Lasting Alternative to Fresh Flowers, Aesthetic Appeal, Mixed Online Reviews on Some Platforms

Copy Examples

• •Headline: Chounette: Where Love Lasts an Eternity. Body: More than just roses, a Chounette arrangement is a timeless embrace, a whisper of affection that endures. Gift a symbol of your everlasting love.
• •Headline: The Art of Enduring Elegance. Body: Each Chounette rose is perfectly preserved, capturing a moment of beauty to adorn your life's most cherished spaces. Discover sophistication that never fades.
• •Headline: Speak from the Heart, Beautifully. Body: For moments that deserve more than words, Chounette offers a gesture of profound love and appreciation. Let our eternal roses convey your deepest sentiments.
• •Headline: A Year of Beauty, A Lifetime of Love. Body: Imagine a gift that brings joy day after day. Chounette's luxury preserved roses are a constant reminder of a special bond, a love that blossoms through time.
• •Headline: Chounette: The Essence of Parisian Romance, Preserved. Body: Inspired by a mother's eternal love, our roses embody French elegance and heartfelt connection. Make a statement of love that will be treasured forever.