Brand Tone

Inspirational, Empowering, Faith-Filled, and Friendly

Brand Values

• •Empowerment
• •Faith
• •Purpose-Driven Commerce/Giving Back
• •Community
• •Individuality and Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., empowering, uplifting, graceful, friendly, faithful), "words we use/avoid," and the core message. Share this with anyone creating content.
• •Always Lead with Purpose and Positivity: Frame messages around empowerment, confidence, and the positive impact of faith and purposeful purchasing. Even in sales or promotional content, maintain an uplifting spirit.
• •Incorporate Faith Naturally: Weave in faith-based elements authentically, not forcefully. This could be through subtle scriptural references (if appropriate for the audience and context), values-driven storytelling, or highlighting the "why" behind the brand.
• •Speak Directly and Warmly to the Customer: Use "you" and "we" to create a connection. Adopt a friendly, conversational style, like talking to a friend, as seen in the owner's "Hi friends!" welcome.
• •Tell Stories: Share the stories behind the products, the artisans, the impact of purchases, and how the boutique lives its values. This reinforces authenticity and connects with customers on an emotional level.

Social Perception

Customers are likely drawn to the unique combination of trendy fashion and faith-based values. The commitment to sourcing ethically and supporting other organizations likely resonates well with conscious consumers. The emphasis on empowerment and creating a welcoming environment is a strong draw for women seeking more than just a transactional shopping experience. The brand is likely perceived as sincere and community-oriented. There's a general appreciation for boutiques that offer personalized experiences and unique styles.

Copy Examples

• •✨ Shine from the inside out! ✨ Our new [Dress Name] has arrived, designed to make you feel confident, beautiful, and ready to conquer your day. Crafted with love and a touch of grace. Come find the piece that speaks to your spirit! #ChosenStyle #FaithAndFashion #EmpoweredWomen #CharlotteBoutique #NewCollection
• •More than just a boutique, Chosen is a place to discover fashion that reflects your strength and faith. We believe every woman is chosen to make a difference. Explore our collections online or visit us in Charlotte – where style meets purpose. Many of our beautiful pieces support artisans and communities globally. Shop consciously, live boldly. [Link to website] #ChosenWomensApparel #ShopWithPurpose #FaithBasedFashion #CharlotteNC #BoutiqueShopping
• •Dressed in Confidence, Rooted in Faith. Welcome to Chosen, where every piece is selected to empower you and support a greater purpose. Discover your unique style today.
• •Hi [Customer Name], this week we're celebrating the incredible artisans behind our [Product Name]! Handcrafted with skill and passion, your purchase of this beautiful [item type] directly supports [mention the cause/artisan group]. Feel good knowing your style empowers others. Explore the story and the style. [Link to product] With faith and fashion, The Chosen Team.
• •You are Chosen. Chosen to shine. Chosen to inspire. Chosen for a purpose. Let your style reflect your beautiful journey. We're here to help you find the perfect expression. Ask us about the stories behind our collections!