Brand Tone

Uplifting, encouraging, faithful, inspiring, bold, declarative (in faith), community-oriented (among believers), playful, sassy, fun, confident, trendy, humorous.

Brand Values

• •Faith in God/Jesus Christ
• •Spreading God's love
• •Encouragement for believers
• •Living faith boldly
• •Making a statement for Christ
• •Self-expression
• •Confidence
• •Modern style/trendiness
• •Quality

Best Practices

• •Define Your Core Brand Voice First
• •Develop a Style Guide
• •Know Your Audience for Each Platform/Product
• •Consistency is Key
• •Focus on Benefits and Connection

Social Perception

Trendy, fun, and empowering for a different segment of the audience, or perhaps the same audience in different contexts. Direct and aligned with Christian values; helps them express their faith and find encouragement.

Copy Examples

• •Headline: Wear Your Heart. Share Your Story. Body: At ChosenHeart Design, we believe clothing is more than just fabric – it’s a way to express who you are and what you believe. From inspiring faith-based messages to designs that celebrate your unique spark, find pieces that speak to your heart. Call to Action: Discover Your Design.
• •Headline: Bold Statements. Beautifully Made. Body: Express your inner strength and unique style. ChosenHeart Design offers apparel that’s crafted with care and designed to make you feel confident and inspired, whatever your message. Call to Action: Shop the Collection.
• •Headline: More Than Apparel. It's a Feeling. Body: ChosenHeart Design is for those who live with passion and purpose. Whether it's faith, joy, or fearless self-expression, let your clothing reflect the vibrant heart within. Call to Action: Find Your Voice. Wear it Proud.
• •Headline (Faith-Focused): Clothed in Faith. Designed with Love. Body: Let your wardrobe be a testament to your journey. Our faith collection is thoughtfully created to uplift, encourage, and share the hope that inspires you every day. Call to Action: Explore Faithful Styles.
• •Headline (Expressive/Sassy-Focused, if kept distinct but positive): Unleash Your Vibe. Body: Life’s too short for boring clothes. Rock your confidence with ChosenHeart Design’s collection of statement pieces that are as bold and unique as you are. Call to Action: Shop Sassy Styles.