Brand Tone

Humorous & Witty, Bold & Sassy, Flamboyant & Energetic, Authentic & Relatable, Spicy & Playful

Brand Values

• •Self-Expression & Individuality
• •Humor & Entertainment
• •LGBTQ+ Pride & Advocacy
• •Cultural Pride (Spanish & Geordie)
• •Resilience & Authenticity
• •Creativity
• •Body Positivity/Sex Positivity

Best Practices

• •Embrace the "Spicy" Wit: Inject humor, sass, and a touch of playful cheekiness into all communications. Use Spanish interjections or Geordie slang where appropriate and authentic to her voice.
• •Be Unapologetically Bold: Don't shy away from confident, slightly provocative language that reflects her stage persona. Own her catchphrases and unique way of speaking.
• •Keep it Energetic and Vibrant: Use exclamation points, emojis (appropriately), and vivid language to match her flamboyant style. The copy should feel alive and engaging.
• •Stay Authentic and Relatable: While a performer, her authentic voice, including her immigrant experience and advocacy, should shine through. This builds a stronger connection with her audience.
• •Visual Consistency Reinforces Tone: Ensure that the visuals accompanying any copy (images, videos, graphics) align with the flamboyant, colorful, and bold aesthetic of Choriza May. The tone of the copy and the visuals should work hand-in-hand.

Social Perception

Fan Favorite, Iconic & Memorable, Talented Performer, Relatable and Inspiring Figure, Positive & Engaging, Outspoken

Copy Examples

• •Merch Ad (T-shirt with "My Name Is Choriza and I'm a Sl\*g"): Serving lewks and tea, because life’s too short for boring, ¡cariño! Grab this tee and let ‘em know you’re the main character. 😉 #ChorizaMay #HolaSissy #Unapologetic
• •Show Promotion: Get ready to wiggle, Newcastle! Your spiciest sausage is back on stage to turn up the heat. Expect glitter, giggles, and maybe a questionable dance move or two. You've been warned! Book your tickets before they're all gobbled up! 🎟️🔥 #ChorizaMayLive #DragQueen #PartyTime
• •Instagram Caption (for a glamorous look): Feeling like a snack? Nah, I'm the whole damn fiesta! ✨ Happy [Day of the week], Sissies! Sending you all some of this chorizo sparkle. #DragPerfection #SpanishQueen #ChorizaMay
• •TikTok Video Intro (holding a new merch item): Hola, Sissies! Your favorite Geordie-Valencian goddess has blessed you with NEWNESS. If you don’t buy it, well… that’s a you problem, not a me problem. 😉 Link in bio, go on, treat yourself! #ChorizaMerch #NewDrop #DragSwag
• •Website Announcement (New Music): Stop what you’re doing, perras! 🎶 My new single just dropped, and it’s spicier than a vindaloo on a summer’s day. Stream [Song Title] now and let Choriza May soundtrack your next chaotic adventure. You’re welcome! #NewMusic #ChorizaSings #StreamNow