Brand Tone

friendly, humorous, and enthusiastic/passionate

Brand Values

• •Passion for Beer
• •Quality
• •Originality/Fun
• •Community/Friendship
• •Customer Satisfaction

Best Practices

• •Know Your Audience: Understand that you're talking to fellow beer enthusiasts. Use language and humor that resonates with them.
• •Embrace the Fun: Don't be afraid to be lighthearted and inject humor into your descriptions, social media posts, and even customer service interactions.
• •Share the Passion: Let your genuine love for beer shine through. Use enthusiastic language and share interesting tidbits or stories related to beer culture (as seen in their blog).
• •Be Conversational: Write as if you're talking to a friend about something you all love. Avoid overly formal or corporate language.
• •Maintain Quality and Honesty: While being fun and humorous, ensure product descriptions are accurate and reflect the quality the brand aims to provide, addressing any past concerns about discrepancies.

Social Perception

Positive, Niche Appeal

Copy Examples

• •Stop searching, beer hero! Your quest for the ultimate beer gear ends here. Dive into a world of awesome mugs, quirky openers, and everything else a true brew enthusiast desires.
• •Warning: May spontaneously start conversations about craft beer. Our latest collection of beer-themed apparel is here – wear your passion proudly (and hilariously)!
• •Life's too short for boring beer sessions. Upgrade your 'cheers' with our unique collection of beer mugs and accessories. Because every sip should be legendary!
• •Know someone who dreams in hops and barley? We've got the perfect gift that screams 'I get your beer obsession!' Explore our treasure trove of beery delights.
• •From 'just one more pint' to 'that was an epic night!' – our beer gear is there for every moment. Quality stuff for quality times with your favorite brew.