Brand Tone

friendly, personal, and enthusiastic

Brand Values

• •Personal Connection
• •Entrepreneurial Spirit
• •Customer Gratitude
• •Authenticity

Best Practices

• •Maintain a Personal Voice: Always write as if you are speaking to a friend. Use "we" and "I" to maintain the personal connection established by the founder.
• •Express Gratitude: Regularly include phrases that show appreciation for the customers and the community. This reinforces the brand's value of customer gratitude.
• •Tell the Story: Weave the brand's origin story into the copy where appropriate to reinforce authenticity and personal connection.
• •Use Enthusiastic and Positive Language: Employ upbeat and positive words and emojis to reflect the brand's friendly and enthusiastic tone.
• •Be Conversational: Use informal language, questions, and a friendly tone to encourage engagement and make the brand feel approachable and relatable.

Social Perception

a charming and relatable small business, connecting with a younger, trend-conscious demographic, seen as responsible and customer-oriented.

Copy Examples

• •Feeling those weekend vibes in our new Julianne Floral Crop Top! 🌸✨ We’re so grateful for this amazing community. Thanks for being part of our journey! #choopycollection #smallbusinesslove #shopsmall
• •From a childhood nickname to a dream come true! ✨ Choopycollection is all about celebrating you. Discover our latest collection and find a piece that makes you feel amazing. Shop now and join the Choopy family!
• •Hey gorgeous! So glad you stopped by. We’ve poured our hearts into every piece, and we can’t wait for you to find something you love. Happy shopping!
• •Packing your orders with so much love! ❤️ Every time you shop with us, you're supporting a dream. We see you and we appreciate you! #choopycollection #smallbiz #packanorderwithme
• •Just for you, Choopy fam! A special note to say thank you for being here. As a small business, every single one of you makes a huge difference. Check out our new arrivals – we think you’ll love them!