Tono de Marca

Playful & Whimsical, Enthusiastic & Encouraging, Community-Focused & Inclusive, Creative & Inspirational, Approachable & User-Friendly, Kind

Valores de Marca

• •Kind
• •Inclusive
• •Playful
• •Exploratory
• •Customizable
• •Self-Expression through Sound Design
• •Accessibility
• •Education
• •Community

Mejores Prácticas

• •Embrace Playful & Imaginative Language: Use words like "magical," "quirky," "adventure," "explore," "playful," "sonic spells." Keep sentences relatively simple and upbeat.
• •Prioritize "Fun" and "Ease": Continuously highlight how easy and enjoyable CHOMPI is to use, regardless of experience level. Avoid overly technical jargon unless explaining a specific, user-beneficial feature in simple terms.
• •Foster a Sense of Belonging: Use inclusive language ("we," "us," "your club," "fellow CHOMPI pals"). Encourage interaction and sharing. Make users feel like they're part of something special.
• •Be Enthusiastic & Authentic: Let genuine passion for sound, creativity, and the CHOMPI product shine through in all communications. The enthusiasm of the founders is a key part of the brand's appeal.
• •Visually Align: Ensure copy is often paired with colorful, whimsical, and friendly visuals that reinforce the playful and creative nature of the brand, just as seen on their Instagram and website.

Percepción Social

Innovative and Fun, Inspiring Creativity, Strong Community, Aesthetically Pleasing but Deceptively Powerful, Responsive Creators, Kickstarter Success Story

Ejemplos de Copy

• •Headline: Dive into Sound, No Deep Dives Needed! Body: CHOMPI is your new best friend for instant sonic fun. Sample anything, twist it, loop it, and share your vibe with the Club. Ready to play?
• •Social Media Post: ✨ Magic in a box! ✨ CHOMPI turns everyday noises into extraordinary tunes. What will you sample today? Show us your sonic spells with #chompiclub!
• •Product Snippet: Meet CHOMPI: The quirky, customizable sampler that’s all about playful exploration. Forget menus, embrace the magic of making music, together!
• •Email Subject: You're Invited to the Sound Adventure! Body: Hey Sound Explorer! The CHOMPI CLUB is all about making cool sounds, sharing smiles, and being kind. Grab your CHOMPI and let's make some noise!
• •Website Banner: CHOMPI: Serious Fun for Curious Creatives. Explore, express, and electrify your sound. Welcome to the Club!