Brand Tone

Empathetic, reassuring, playful, and imaginative.

Brand Values

• •Childhood Well-being & Comfort
• •Parental Support & Peace of Mind
• •Imagination & Storytelling
• •Quality & Safety
• •Empathy & Sharing

Best Practices

• •Speak Parent-to-Parent: Use empathetic language that acknowledges the challenges of bedtime fears and positions Chomphogs as a supportive solution, just like the founder created it for his own child.
• •Focus on the Positive Outcome: Highlight the benefits: peaceful sleep for children, relief for parents, increased confidence, and joyful bedtimes.
• •Amplify Customer Voices: Regularly share positive testimonials and stories from parents, as these authentically convey the product's effectiveness and nurturing impact.
• •Emphasize the unique selling proposition: Highlight the 'monster-eating' aspect and the origin story (created by a father) to make it stand out.
• •Use playful and imaginative language: Invoke the magic and wonder of the Chomphogs' world to engage both parents and children.

Social Perception

Chomphogs is perceived as a trustworthy and caring brand that offers an effective and high-quality solution for children's bedtime anxiety. It is also seen as an innovative and giftable product, originating from a heartwarming personal story.

Copy Examples

• •Helping little ones conquer their bedtime fears
• •Dedicated to All Children Who Have Trouble Sleeping at Night
• •Say 'Goodbye' to bedtime anxiety
• •Works like a charm!
• •Crafted from a father's love and a child's imagination...to gently guide your child from fear to reassurance, one enchanting story and one cuddly protector at a time.