Brand Tone

professional, traditional, and trustworthy

Brand Values

• •Quality and Craftsmanship
• •Tradition and Respect
• •Customer-Centric Service
• •Accessibility and Affordability
• •Uniformity and Professionalism

Best Practices

• •Maintain Professional Language: Avoid slang, overly casual phrasing, and colloquialisms. The language should always be respectful and formal to align with the context of church and choral performance.
• •Focus on "We" and "You": Use "we" to speak as a unified, professional company. Address the customer directly as "you" (e.g., "We are here to help you find the perfect robes for your choir") to create a direct and service-oriented relationship.
• •Emphasize Quality and Tradition: Consistently use words like "quality," "craftsmanship," "tradition," "elegance," and "professionalism" in product descriptions and brand messaging to reinforce core values.
• •Keep Messaging Clear and Concise: Ensure all copy is easy to understand, well-organized, and gets straight to the point. The primary goal is to inform the customer and facilitate a purchase, not to entertain.
• •Ensure Visuals Match the Tone: All imagery used on the website and in any future marketing materials should be high-quality and professional, showcasing the robes in an appropriate and respectful setting. The visual identity should reinforce the brand's traditional and trustworthy tone.

Social Perception

a reliable, no-frills supplier of choir and clergy apparel

Copy Examples

• •Elegance in Every Hymn. Discover our new collection of handcrafted choir robes, designed for timeless style and exceptional comfort.
• •Made with premium, breathable fabric and reinforced stitching, our robes are built to last through countless services and performances. The thoughtful design ensures every member of your choir looks and feels their best.
• •For over [Number] years, Choir On has been dedicated to outfitting choirs and clergy with the finest apparel. We believe in the power of a unified presence and are committed to upholding the traditions of church services with garments of distinguished quality.
• •Prepare for the Season: 15% Off All Clergy and Choir Robes.
• •Outfit Your Choir with Distinction. Browse Our Collections Today.