Brand Tone

professional, knowledgeable, and customer-centric

Brand Values

• •Expertise & Experience
• •Quality
• •Customer Focus & Service
• •Competitive Pricing & Value
• •Wide Selection/Variety
• •Reliability & Trust

Best Practices

• •Prioritize Expertise: Always weave in the depth of knowledge and experience (45+ years) naturally. Use phrases that convey authority and deep understanding of door furniture and ironmongery.
• •Maintain a Customer-First Approach: Frame benefits from the customer's perspective. Highlight how products/services solve their problems or meet their needs (e.g., "find the best product for your property," "get the best deal").
• •Be Clear and Direct: Use straightforward language that is easy to understand, especially when describing products, services (like price match, delivery), and policies. Avoid overly technical jargon unless clearly explained.
• •Emphasize Quality and Value: Consistently mention the high quality of products, partnerships with leading brands, and the value offered through competitive pricing and guarantees.
• •Be Approachable and Helpful: While maintaining professionalism, ensure the tone invites interaction. Encourage customers to reach out for assistance, reinforcing the supportive aspect of the brand.

Social Perception

reliable supplier of quality door furniture with strong industry expertise

Copy Examples

• •Headline: Elevate Your Entrance: 45 Years of Door Handle Expertise, Curated For You. *Body:* At Choice Handles, we don't just sell door furniture; we live and breathe it. With over four decades of experience, our experts handpick every handle, knob, and hinge for its quality, durability, and style. Find the perfect finish for your home today. *Tone:* Expert, Reassuring, Quality-focused.
• •Headline: The Perfect Handle, The Perfect Price. That's Our Promise. *Body:* Why choose between quality and affordability? Choice Handles offers a vast selection of premium door hardware from leading brands, all backed by our Price Match Promise. If you find it cheaper elsewhere, we'll match it. Shop with confidence. *Tone:* Confident, Customer-centric, Value-driven.
• •Headline: From Classic Charm to Modern Lines – Your Style, Our Specialty. *Body:* Whatever your vision, Choice Handles has the door furniture to bring it to life. Explore our extensive collection, from timeless antique brass to sleek polished chrome. Need advice? Our friendly experts are here to help you make the perfect choice. *Tone:* Inspiring, Helpful, Diverse.
• •Headline: Don't Just Renovate, Rejuvenate. Quality Door Furniture Delivered. *Body:* The right details make all the difference. Upgrade your doors with our high-quality handles and ironmongery. Enjoy FREE UK delivery on orders over £75 and our no-fuss 30-day returns. Your dream home is just a click away. *Tone:* Aspirational, Convenient, Trustworthy.
• •Headline: Expert Advice & Unbeatable Choice: We're Not Just Suppliers, We're Your Project Partners. *Body:* Tackling a big project or a simple DIY update? Our experienced team at Choice Handles offers more than just products; we provide solutions. With over 45 years in ironmongery, we guide you to the best door hardware for your needs and budget. *Tone:* Knowledgeable, Supportive, Professional.