Brand Tone

warm, familial, and traditional

Brand Values

• •Family and Community
• •Tradition and Authenticity
• •Quality
• •Customer Service & Welcome
• •Comprehensive Culinary Experience

Best Practices

• •Embrace Familial Language: Use warm, inviting, and inclusive words. Phrases like "your family," "welcome home to flavour," and "share the taste" can reinforce the brand's welcoming nature.
• •Highlight Heritage and Authenticity: Regularly weave in mentions of the brand's long history, traditional methods (where applicable), and commitment to authentic flavours. Use storytelling to connect products with tradition.
• •Focus on Quality and Craftsmanship: Emphasize the care that goes into sourcing, milling, and blending spices. Use descriptive language that appeals to the senses (aroma, taste, texture).
• •Maintain a Helpful and Approachable Voice: Whether it's on social media or product descriptions, ensure the tone is helpful, ready to guide, and appreciative of the customer, mirroring an in-store family-like interaction.
• •Create a Tone of Voice Guide: Develop a simple internal guide with keywords, example phrases, and "do's and don'ts" to ensure everyone writing for the brand (social media managers, website updaters, etc.) uses a consistent voice. This guide should reflect the established warm, traditional, and quality-focused persona.

Social Perception

Customers generally perceive Chohans Spice positively. Reviews highlight the good quality of their spices and other products, particularly items like their Breyani paste. They are seen as a reliable source for authentic spices and a wide range of goods. The customer service is often described as great, with a friendly and helpful staff. Their stores are noted for being clean and well-stocked, providing a pleasant shopping experience. The brand has a loyal customer base, with some customers stating they "always depend and rely on on Cohan's Spices." Their TikTok engagement, including Q&A with users, suggests an approachable and modern connection with their audience.

Copy Examples

• •Headline: Taste the Tradition in Every Pinch. Body: For over 32 years, Chohans Spice has been the heart of kitchens, bringing families together with the authentic flavours of home. Discover our heritage, one delicious meal at a time.
• •Headline: More Than Just Spice, It's a Family Welcome. Body: Step into Chohans, where the aroma of pure spices and a warm greeting await. We're not just a store; we're part of your culinary journey, offering everything you need to create memorable meals.
• •Headline: From Our Mill to Your Table: Uncompromising Quality. Body: We meticulously source, mill, and blend our spices, ensuring every packet delivers the vibrant taste and aroma Chohans is known for. Experience the difference that dedication makes.
• •Headline: Your Secret Ingredient for Flavourful Feasts. Body: Unlock a world of taste with Chohans Spice. Whether it's a cherished family recipe or a new culinary adventure, our authentic spices are here to elevate your cooking.
• •Headline: Generations of Flavour, Now at Your Fingertips. Body: Explore the rich legacy of Chohans Spice online or in-store. From essential spices to unique blends and all your pantry needs, we bring decades of passion directly to you.