Brand Tone

Authentic & Transparent, Educational & Passionate, Artisanal & Traditional, Health-Conscious & Natural, Community-Oriented & Experiential

Brand Values

• •Purity & Simplicity
• •Sustainability & Ethical Sourcing
• •Tradition & Heritage
• •Quality & Craftsmanship
• •Wellness & Connection

Best Practices

• •Emphasize the "Bean-to-Bar" Journey: Consistently tell the story of where the cacao comes from (Jesus Maria Plantation in Tabasco, MX) and the traditional stone-grinding process. This reinforces authenticity and craftsmanship.
• •Highlight "Chocolate is Food": Use language that positions chocolate as a natural, wholesome food rather than just a confection. This aligns with the health-conscious aspect of the brand.
• •Educate and Share Passion: Infuse copy with genuine enthusiasm for cacao and its heritage. Share interesting facts, the benefits of dark chocolate, and the cultural significance.
• •Maintain Transparency: Be open about ingredients, sourcing practices, and the "Simple is Better" philosophy. Avoid jargon that could alienate, but clearly explain what makes ChocoVivo different (e.g., "no soy lecithin," "no milk powder," "minimally processed").
• •Foster Community and Connection: Use inviting language that encourages interaction, participation in events (like Cacao Ceremonies or workshops), and sharing the love of chocolate. Reflect the founder's mission to bring people together.

Social Perception

ChocoVivo is generally perceived as a purveyor of high-quality, artisanal dark chocolate that is distinct from mass-market brands. Customers appreciate the brand's commitment to ethical sourcing, natural ingredients, and traditional methods. The educational aspect and in-store experiences are valued. The taste profile, often less sweet and with a unique texture, is seen as a mark of authenticity by dark chocolate enthusiasts, though it might be different for those accustomed to conventional milk chocolate. The brand is seen as a healthy alternative in the chocolate space, catering to specific dietary preferences like vegan, paleo, and keto. There's a strong association with the founder, Patricia Tsai, and her personal story and passion for chocolate.

Copy Examples

• •Headline: Rediscover Real Chocolate. Body: At ChocoVivo, we believe chocolate is food, not candy. Experience the pure, intense flavor of stone-ground cacao, sourced directly from our partner farm in Mexico. Taste the tradition. #BeanToBar #RealChocolate #SimplyBetter
• •Headline: From Our Farm, To Your Heart. Body: Journey with us to the heart of cacao. ChocoVivo is more than chocolate; it's a commitment to sustainability, a celebration of ancient craft, and a direct connection to the hands that nurture every bean. #EthicalChocolate #SustainableSourcing #ChocoVivoStory
• •Headline: Not Just Darker. Deeper. Body: Explore the complex notes of minimally processed chocolate. Our stone-ground method preserves the true essence of cacao, offering a taste experience that’s as rich in flavor as it is in history. Join a Cacao Ceremony and connect. #ArtisanalChocolate #MayanTradition #DarkChocolateLove
• •Headline: Wellness You Can Taste. Body: Indulge guilt-free. ChocoVivo’s dark chocolates are crafted with natural ingredients, no fillers, and a passion for purity. Perfect for your paleo, keto, or vegan lifestyle. Because simple is better. #HealthyIndulgence #PaleoChocolate #KetoTreats #VeganChocolate
• •Headline: More Than a Bar. It's an Experience. Body: Step into ChocoVivo and witness the magic of bean-to-bar. From tasting flights to chocolate-making workshops, immerse yourself in the world of authentic cacao. Create your own chocolate story with us. #ChocoVivoExperience #LAFoodie #ChocolateWorkshop