Brand Tone

Elegant & Indulgent, Passionate & Authentic, Friendly & Appreciative, Celebratory & Gift-Oriented, Descriptive & Appetizing

Brand Values

• •Quality
• •Authenticity/Tradition
• •Handcrafted/Artisanal
• •Customer Delight/Joy
• •Sharing

Best Practices

• •Create a Brand Voice Style Guide: Document key characteristics of the tone (e.g., "Elegant but Warm," "Passionate about Quality"), preferred vocabulary (e.g., "handcrafted," "gourmet," "authentic," "indulge"), and words to avoid. Share this with anyone creating content.
• •Always Emphasize Core Values: Weave in mentions of "handcrafted," "authentic Brazilian tradition," "premium ingredients," and "made with love" naturally within the copy, reinforcing what the brand stands for.
• •Speak to the Senses: When describing the brigadeiros, use vivid, appetizing language that evokes taste, texture, and aroma. This aligns with the indulgent aspect of the brand. (e.g., "creamy," "velvety," "rich cocoa," "delicate sweetness").
• •Maintain Visual-Verbal Harmony: Ensure the copy's tone matches the elegant and high-quality visuals used on the website and social media. A luxurious image paired with overly casual slang, for instance, would create a disconnect.
• •Engage with Warmth and Gratitude: In customer-facing communications (social media comments, email responses), consistently use a friendly, appreciative, and helpful tone. This reinforces the "passion" and "care" aspects of the brand.

Social Perception

High Quality & Delicious, Beautiful Presentation, Good Customer Service, Authentic Brazilian Treat, provider of premium, special-occasion treats and unique gifts.

Copy Examples

• •✨ Taste the tradition, reimagined. Introducing our new [Flavor Name] Brigadeiro – a handcrafted bite of Brazilian magic. Made with the finest [key ingredient] and a whole lot of love. Perfect for your moments of indulgence or sharing a unique delight. ➡️ Tap to shop and treat yourself!
• •Chocolinho Gourmet: Where authentic Brazilian passion meets handcrafted chocolate perfection. Discover the art of Brigadeiro.
• •🎁 Share the Sweetness: Handcrafted Brigadeiro gifts they’ll adore.
• •Indulge in our classic [Product Name] Brigadeiros. Each exquisite piece is lovingly handcrafted, blending premium [main ingredient, e.g., Belgian chocolate] with authentic Brazilian tradition for a melt-in-your-mouth experience that’s simply unforgettable. The perfect gourmet treat for any occasion.
• •Elevate Your Corporate Gifting: Unique, Handcrafted Brazilian Chocolates by Chocolinho Gourmet. Impress with authentic flavor and artisanal charm.