Brand Tone

Warm, personal, passionate, approachable, friendly, professional, evocative, descriptive, and conveying genuine care and pride.

Brand Values

• •Authenticity
• •Quality
• •Handcrafted with Love
• •Family & Tradition
• •Sharing Joy

Best Practices

• •Always Lead with the Story: Remind your audience of the brand's origin story whenever possible. Whether it's a brief mention of Raquel's family traditions or the Brazilian heritage of the Brigadeiro, this narrative is your strongest asset.
• •Use Warm and Personal Language: Address your audience directly using 'you' and 'your.' Write as if you're having a one-on-one conversation with a friend. Use contractions like 'it's' and 'we're' to maintain a friendly and approachable tone.
• •Focus on the 'Handcrafted' and 'Authentic' Aspects: These are key differentiators for your brand. Use words like 'handmade,' 'handcrafted,' 'artisan,' 'traditional recipe,' and 'authentic Brazilian' to reinforce the quality and uniqueness of your products.
• •Engage the Senses: When describing your Brigadeiros, go beyond just the taste. Use descriptive words that evoke texture ('creamy,' 'chewy'), aroma, and the visual appeal of the treats. Make your audience's mouths water.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of your copy is reflected in your visual branding. The warm, elegant, and personal feel of your website and social media images should be mirrored in your written content, and vice versa. This creates a cohesive and memorable brand experience.

Social Perception

A high-quality, trustworthy, and authentic brand offering unique, delicious treats perfect for gifting or personal indulgence. Perceived as a local gem providing a genuine taste of Brazil, with a strong connection established through the founder's personal story and excellent customer service, fostering a loyal customer base.

Copy Examples

• •Remember those family gatherings where a special dessert would just make everyone's day? We've captured that feeling in our new [Flavor Name] Brigadeiro. Handcrafted with [key ingredients], it's a little bite of tradition and a whole lot of joy. Link in bio to taste the memories!
• •Give a gift that tells a story. Our handcrafted Brigadeiro selection boxes are more than just chocolates; they're a taste of Brazilian tradition, made with love in Hertfordshire. The perfect way to say 'I'm thinking of you.'
• •Since you last treated yourself to a box of our Brigadeiros, we've been busy crafting some new delights! As a valued member of the Chocolinho family, we wanted you to be the first to know about our latest creations. Come and rediscover your favorite Brazilian treat.
• •Each of our [Product Name] Brigadeiros is a small testament to our heritage. We start with our family's traditional recipe, using the finest Belgian chocolate and a touch of [special ingredient]. The result is a uniquely creamy and intensely flavorful treat that's unlike any other. Lovingly handmade, just for you.
• •Create your own sweet memories. Our Brigadeiro party boxes are perfect for sharing at your next family celebration. Made with all-natural ingredients, they're a treat you can feel good about. Order now and bring a taste of Brazilian joy to your table.