Brand Tone

Traditional, Artisanal, Welcoming, Respectful, and Expert

Brand Values

• •Quality and Tradition
• •Customer Loyalty and Service
• •Regional Craftsmanship
• •Entrepreneurial Spirit

Best Practices

• •Prioritize "Quality" and "Tradition": Always use descriptive words that evoke craftsmanship and high-quality ingredients. Terms like "artisanal," "authentic," "savoir-faire," "100% pure cocoa butter," and "traditional recipe" should be staples in your vocabulary.
• •Maintain a Welcoming and Expert Tone: Write in a way that is approachable but also authoritative. The tone should feel like receiving a recommendation from a trusted, local chocolatier who is passionate about their craft.
• •Highlight the Origin and Ingredients: Clearly mention the Belgian origin of the chocolates and the French regional sources for other confections. This reinforces the brand's commitment to authentic, high-quality products.
• •Balance B2C and B2B Messaging: When communicating broadly, use inclusive language. For targeted campaigns, tailor the copy to specifically address the needs of either individual consumers (e.g., "the perfect gift," "a moment of indulgence") or corporate clients (e.g., "elegant business solutions," "customized for your company").
• •Showcase the Human Element: Periodically feature the story of the founder or the physical store. This reinforces the perception of a trusted, family-oriented business and builds a stronger connection with the audience, a key advantage for small businesses over large corporations.

Social Perception

The brand is perceived as a trustworthy, pleasant, and friendly local chocolatier, known for its high-quality, traditional Belgian chocolates and regional sweets. Customers frequently praise product quality and service, viewing it as a go-to for long-standing satisfaction.

Copy Examples

• •Savoir-faire and tradition in every bite. Our Belgian chocolates, crafted with 100% pure cocoa butter, are a timeless treat. Which one will you choose first? #ChocolatArtisanal #Vranckoq #BelgianChocolate #Gourmet
• •Searching for the perfect corporate gift? Thank your clients and employees with an elegant assortment of authentic Belgian chocolates. Discover our customizable B2B offerings and share a taste of excellence. Learn more at vranckoq.com. #CorporateGifts #ChocolatBelge #BusinessGifts
• •The Heritage of Belgian Chocolate, Delivered to You. Explore our collections of traditional pralines, ganaches, and regional confections. Free delivery on orders over €150.
• •A true taste of Normandy. Our Pommes au Calvados are a delicate blend of soft apple and the rich aroma of regional Calvados, coated in fine chocolate. A regional specialty to discover and adore.
• •A Sweet Easter Awaits: Discover Our Artisanal Creations