Brand Tone

Elegant, Passionate, Artisanal, Authentic & Trustworthy

Brand Values

• •Quality
• •Artisanship & Craftsmanship
• •Tradition
• •Passion
• •Authenticity & Transparency
• •Discovery & Education
• •Sustainability & Ethical Sourcing

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently use terms like "artisanal," "handmade," "Swiss tradition," "Maître Chocolatier," and "savoir-faire" to reinforce the brand's core identity.
• •Use Evocative and Sensory Language: Describe the chocolates with rich, descriptive words that appeal to taste, smell, and texture (e.g., "velvety ganache," "intense cacao notes," "delicate aroma," "crisp shell").
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. The language should be sophisticated yet accessible, reflecting the premium nature of the products.
• •Highlight Passion and Authenticity: Share stories about the origin of the cocoa, the chocolate-making process, and the people behind the brand (like Sacha Malka's passion). This builds a connection and reinforces trustworthiness.
• •Ensure Visual Consistency: The tone of voice in copywriting should be mirrored by the visual elements used in marketing materials, social media, and the website—elegant, high-quality imagery that speaks to the premium, artisanal nature of the chocolates.

Social Perception

High-Quality & Premium, Expert & Specialised, Authentic & Trustworthy, Associated with Enjoyment and Gifting

Copy Examples

• •Headline: Discover the Soul of Cacao. Body: At Chocolats du Monde, we journey to the source, bringing you exceptional bean-to-bar chocolates. Each creation tells a story of its origin, crafted with passion and generations of Swiss savoir-faire. Experience the true essence of chocolate.
• •Headline: Artisanal Elegance, Crafted by Hand. Body: Indulge in our homemade pralines and truffles, where tradition meets artistry. Our Maîtres Chocolatiers pour their hearts into every piece, using only the finest ingredients. Taste the dedication.
• •Headline: More Than Chocolate, It's a World of Flavours. Body: From the renowned cocoa fields of the world to our ateliers in Geneva and Lausanne, Chocolats du Monde offers a curated selection of the finest chocolate experiences. Explore unique terroirs and the passion of dedicated artisans.
• •Headline: The Purity of Bean-to-Bar. The Passion of Our Family. Body: We believe in chocolate that's as honest as it is delicious. Chocolats du Monde is committed to transparency, ethical sourcing, and sharing the diverse beauty of artisanal chocolate with you.
• •Headline: A Swiss Tradition of Excellence, Savour Every Moment. Body: Experience the legacy of Swiss chocolate-making, elevated by a passion for global flavours and artisanal craftsmanship. Whether a gift or a personal indulgence, make it memorable with Chocolats du Monde.