Brand Tone

Artisanal & High-Quality, Traditional yet Modern, Passionate & Proud, Friendly & Informative, Elegant & Refined

Brand Values

• •Quality Craftsmanship
• •Tradition & Heritage
• •Authenticity ("Fait Maison")
• •Customer Satisfaction
• •Innovation Rooted in Tradition
• •Passion for the Craft

Best Practices

• •Emphasize "Fait Maison" and Artisanship: Consistently use terms like "handcrafted," "artisanal," "homemade," and "fait maison" to reinforce the core value of quality craftsmanship.
• •Blend Tradition with a Touch of Modernity: Reference the family heritage and long-standing traditions while also highlighting any new creations, techniques, or the passion of Nicolas Tourtiller in bringing a contemporary edge.
• •Use Evocative and Quality-Focused Language: Employ descriptive words that appeal to the senses (e.g., "velvety chocolate," "delicate pastry," "rich aroma," "exquisite taste") and convey premium quality.
• •Maintain a Warm and Passionate Voice: Write with genuine enthusiasm for the products and the craft. Be friendly and approachable in social media interactions, reflecting the personal touch of a family-run business.
• •Ensure Visual and Textual Harmony: Accompany copy with high-quality, professional images that reflect the elegance and artisanal nature of the products. The text should complement the visual story.

Social Perception

Positive Association with Quality, Appreciation for "Fait Maison", Trusted Local Pâtisserie (Cluses), Visually Appealing

Copy Examples

• •Headline: Savor the Tradition, Taste the Art. Body: At Chocolaterie Tourtiller, every creation is a masterpiece, handcrafted with passion since 1979. Discover the exquisite taste of authentic French patisserie, made fresh for you in Cluses. #TourtillerTradition #ArtisanChocolate
• •Headline: From Our Kitchen to Your Heart. ❤️ Body: Experience the love baked into every bite. Our "fait maison" chocolates and pastries are a blend of cherished family recipes and a touch of modern flair. Order online for a sweet moment delivered. #FaitMaison #ClusesDelights #PatisseriePassion
• •Headline: The Sweetest Moments, Crafted by Hand. Body: Whether it's a special celebration or a simple treat for yourself, Chocolaterie Tourtiller offers an array of artisanal delights. Indulge in quality you can taste. Visit us in Cluses or explore our collection online. #HandcraftedHappiness #SweetIndulgence #Tourtiller
• •Headline: Heritage in Every Bite. Modern Magic in Every Creation. Body: Nicolas Tourtiller continues a legacy of excellence, bringing a fresh perspective to time-honored patisserie. Taste the evolution of tradition at Chocolaterie Tourtiller. #LegacyOfTaste #ModernArtisan #FrenchPastry
• •Headline: Your Daily Dose of Delicious, Artfully Made. Body: Brighten your day with a treat from Chocolaterie Tourtiller. From delicate macarons to rich chocolates, our commitment to "fait maison" quality shines through. What will you choose today? #ArtisanalTreats #ClusesChocolatier #DailyDelicious