Brand Tone

Warm, Friendly, Artisanal, and Quality-Focused

Brand Values

• •Quality: High-quality ingredients like Callebaut chocolate
• •Freshness: Stated shelf life of products
• •Customer Satisfaction: Positive experience with both products and service.
• •Artisanal: Handmade with care
• •Transparency: Clear policies and communication

Best Practices

• •Be Authentic and Transparent: Share glimpses behind the scenes, talk about the ingredients (like Callebaut chocolate).
• •Emphasize 'Handgemaakt' (handmade) and 'Ambachtelijk' (artisanal) nature.
• •Highlight the freshness of the ingredients and the absence of preservatives.
• •Maintain clear and proactive communication regarding orders, shipping, and potential issues.
• •Focus on customer satisfaction by ensuring a positive experience with products and service.

Social Perception

Perceived as a provider of high-quality, trustworthy, and customer-centric artisanal chocolates.

Copy Examples

• •Here you will find artisanal bonbons, creamy truffles, and luxury chocolate bars.
• •We are always there for you and think it's important that you have a great experience with our products and service!
• •Our chocolates are handgemaakt with fresh ingredients and no preservatives.
• •Using only the finest Callebaut chocolate for an unparalleled taste experience.
• •Enjoy our fresh truffles within one week or our bonbons within two weeks for the best flavor.