Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Creative & Whimsical, Honest & Relatable, Supportive & Community-Oriented, Humorous

Brand Values

• •Creativity & Originality
• •Passion for Personal Interests
• •Quality
• •Authenticity
• •Community Engagement
• •Sustainability

Best Practices

• •Embrace Enthusiasm: Let genuine passion for your products, art, and shared interests shine through in your language. Use exclamation points appropriately and words that convey excitement.
• •Be Relatable and Authentic: Share behind-the-scenes glimpses, talk about the creative process (including challenges), and don't be afraid to show your personality. Honesty builds trust.
• •Use Storytelling: Whether it's the inspiration behind an art piece or a personal anecdote in a blog post, stories create connection and make the brand more memorable.
• •Engage with Your Audience: Ask questions, respond to comments thoughtfully, and foster a sense of community. Make your copy inviting and conversational.
• •Maintain Visual and Thematic Consistency: Ensure that the language used aligns with the visual aesthetic (e.g., whimsical, celestial, cute) and the core themes of the brand (books, art, food, fantasy). This creates a cohesive brand experience.

Social Perception

Talented Artist, Dedicated Blogger, Small Business Owner, Trustworthy Seller, Engaging Personality

Copy Examples

• •✨ Paw-sitively magical! 🐾 Our newest Cosmic Kitty pin has just landed in the shop! Swipe to see this stellar feline shimmer. Which planet will it explore on your jacket? Let me know your favorite cosmic creature in the comments! #chocolateraisinfury #enamelpin #catpin #celestialart #newrelease #artistsoninstagram
• •Okay, fellow bookworms, can we talk about [Book Title]? 📖 I just finished it and my mind is officially BLOWN. It's one of those reads that sticks with you, makes you brew an extra cup of tea just to process it all. Grab your coziest blanket, because I’m diving deep into why this gem needs to be on your TBR list ASAP!
• •My art desk is overflowing with creativity (and maybe a few stray crumbs from recipe testing 😅)! To make space for new magic, selected celestial prints & pins are now on sale! ✨ Snag a starry friend for your collection: [Link to Shop] #art #sale #smallbusiness #fantasyart #chocolateraisinfury
• •Vegan comfort food challenge: ACCEPTED! 🌱 Whipped up this dreamy [Dish Name] today and my tastebuds are doing a happy dance. Full recipe is now live on the blog – link in bio! Let me know if you try it! #veganrecipes #foodblogger #comfortfood #easyrecipes #chocolateraisinfurykitchen
• •Get your tote bags ready, [City Name]! I'm SO excited to be at [Convention Name] next weekend (Booth #XYZ)! Come say hi, browse some new sparkly pins, and maybe we can geek out about our favorite [Fandom reference, e.g., dragons or space cats]? Can't wait to see your lovely faces! #artistalley #[ConventionName] #chocolateraisinfury #meettheartist