Brand Tone

Warm & Friendly, Indulgent & Appetizing, Playful & Fun, Authentic & Passionate, Modern & Trendy

Brand Values

• •Quality
• •Freshness
• •Indulgence & Joy
• •Craftsmanship/Artisanal Quality
• •Customer Delight
• •Innovation (Potentially)

Best Practices

• •Develop a Brand Voice Chart: Define your brand's personality (e.g., "The playful foodie friend"), list "do's and don'ts" for language (e.g., "Do use emojis, Don't use overly formal language"), and provide examples of tone in action.
• •Know Your Audience: Understand who you're talking to. For Choc Cookies in Bogotá, this likely includes young adults, families, and anyone looking for a quality treat. Tailor language, references, and humor accordingly.
• •Focus on Sensory Language: Use words that evoke taste, smell, texture, and sight to make the cookies irresistible (e.g., "warm," "melting," "crisp," "buttery," "decadent," "aromatic").
• •Maintain Authenticity: If you claim to be artisanal or use specific quality ingredients, let this passion shine through naturally in your copy. Avoid overly corporate or generic phrasing.
• •Be Consistent Across All Channels: While the style might vary slightly (e.g., TikTok more informal than a website's "About Us"), the core brand voice and values should remain consistent to build recognition and trust.

Social Perception

Treat Provider, Quality-Focused, Visually Appealing/Shareable, Local Favorite (Goal), Associated with Happiness & Comfort

Copy Examples

• •Instagram Post (Image: Close-up of a gooey chocolate chip cookie): "Warning: May cause extreme happiness! 😉 Dive into the chocolatey, gooey goodness of our classic Choc Cookie. Freshly baked just for you, Bogotá! #ChocCookiesCo #BogotaEats #CookieLove #FreshlyBaked #Indulge"
• •TikTok Video (Short clip showing various cookies being artfully packaged): "Your weekend treat box is calling! 📞🍪 Which Choc Cookie are you grabbing first? Tell us below! 👇 #ChocCookies #BogotaFoodie #SweetTreats #WeekendVibes #CookieArt"
• •Facebook Ad (Targeting users interested in desserts and local businesses in Bogotá): "Life's too short for boring cookies! ✨ At Choc Cookies, we bake passion and the finest ingredients into every bite. Order your box of happiness today and taste the artisanal difference! Link in bio. #HechoConAmor #GalletasArtesanales #Bogotá #ChocCookiesCo #SupportLocalCO"
• •Instagram Story (Poll: "What's your ultimate cookie craving: Extra Chocolate or Perfect Crunch?"): "Fueling your day, one delicious cookie at a time! 🔥 Tell us your cookie desires! 💭 #ChocCookiesCo #Interactive #CookieCravings #BogotaLife"
• •General Social Media Post (Highlighting a new or special flavor): "NEW FLAVOR ALERT! 🚀 Get ready to fall in love with our [New Flavor Name, e.g., 'Triple Chocolate Fudge Fantasy'] cookie! Limited time only – snag yours before it's gone! 🏃‍♀️🏃‍♂️ #ChocCookiesNewbie #FlavorExplosion #MustTryBogota #LimitedEdition"