Brand Tone

Passionate, personal, professional, warm, welcoming, heartfelt, empathetic, and approachable, with a friendly and engaging touch.

Brand Values

• •Passion and Artistry
• •Customer-Centric and Personalization
• •Quality and Freshness
• •Community and Collaboration
• •Sustainability

Best Practices

• •Always Lead with Passion: Start with the "why." Frame your products and services around the love for floristry and the joy flowers bring, not just the flowers themselves. Use emotive words like "joy," "beauty," "love," and "passion."
• •Tell a Story: Whether it's the story of a wedding couple, the story of a particular bloom, or the story of the shop, narrative is powerful. The brand philosophy is "every bloom tells a story," so this should be a guiding principle in all copy.
• •Maintain a Personal Voice: Use "we" and "I" (when appropriate from Lizzie) to maintain a personal, approachable connection. Share behind-the-scenes moments and introduce the team to reinforce the small, dedicated group behind the brand.
• •Emphasize Quality and Artistry: Use descriptive adjectives that convey craftsmanship and the high quality of the flowers. Terms like "artisanal," "bespoke," "hand-tied," "curated," and "stunning" reinforce the premium nature of the products.
• •Balance Professionalism with Warmth: While the brand is highly professional, especially concerning events, the copy should always feel warm and accessible. Avoid overly corporate or impersonal language. The phrase "we all work so well together & have such a giggle" is a perfect example of this balance.

Social Perception

Perceived as an exceptionally high-quality, creative, and reliable florist; a trusted, expert choice for major life events, especially weddings, known for stunning arrangements and personalized service, with Lizzie frequently praised for going above and beyond.

Copy Examples

• •That 'just married' feeling, captured in a bouquet. ✨ We had the absolute joy of creating this cascade of dreamy peonies and delicate roses for the lovely Sarah's big day. Every flower was chosen to tell a piece of her story. Wishing the happy couple a lifetime of joy! #ChobhamFlowers #SurreyWedding #WeddingBouquet #FlowerStory #PeonySeason
• •More Than Just Flowers, It's a Feeling. From our heart to your hands, we pour passion into every petal. Discover artisanal arrangements for every moment. [Shop Now]
• •Bring the beauty of a Surrey garden indoors. 🌿 Our new seasonal collection is bursting with the freshest, most vibrant blooms of the season. Perfect for a birthday, a thank you, or just because. Order online for local and nationwide delivery. #SupportLocal #Chobham #ArtisanFlorist #SeasonalFlowers
• •Everlasting beauty for your home. Our 'Brigette' bouquet features a hand-tied selection of preserved pampas grass and Italian ruscus, offering a touch of rustic charm that lasts. Each arrangement is unique, crafted with care by our passionate team right here in our Chobham studio.
• •A little bit of joy from our Chobham shop to your inbox...