Tono de Marca

Personal, friendly, and appreciative, with an enthusiastic and confident undertone.

Valores de Marca

• •Handmade Quality
• •Customer Satisfaction & Value
• •Small Business & Authenticity
• •Accessible Luxury
• •Australian Made

Mejores Prácticas

• •Always Write with a Personal Touch: Use "I," "my," and "we." Share the story of the brand's origin as a hobby. This reinforces the authentic, small-business identity that customers connect with.
• •Emphasize "Handmade" and "Australian Made": These are key differentiators. Every piece of copy, where relevant, should remind the customer that the products are crafted with care in Australia, not mass-produced.
• •Use Language of Gratitude: Continue to thank customers for their support. Phrases like "Thank you for supporting my dream" or "We couldn't do it without you" build a loyal community.
• •Leverage Customer Reviews in Marketing: Use direct quotes from 5-star reviews in social media posts, product descriptions, and ads. For example, "Our customers say it's 'the best they've ever used!'". This uses social proof to build trust.
• •Focus on the Sensory Experience: Use descriptive, evocative language. Don't just sell a wax melt; sell the feeling it creates. Words like "cozy," "indulgent," "refreshing," and "relaxing" help the customer imagine the experience.

Percepción Social

Trustworthy, high-quality, personal, relatable, and providing great value. Customers have a strong personal connection and validate the brand's claims about scent strength and longevity.

Ejemplos de Copy

• •Feeling blocked up this winter? Our Sinus Relief wax melt is the breath of fresh air you need. Handmade by me (Chloe!) in my Chinchilla workshop, this powerful blend is designed to help you breathe easier. Just pop one in your warmer and let the soothing aroma fill your home. It’s a must-have for the cold months! Thanks for supporting my small Aussie business.
• •Transform your home into a luxurious haven. ✨ Our handmade wax melts are poured with heart and soul to make sure every corner of your space smells absolutely amazing. Which scent are you melting today? Let us know below! 👇 #ChloesCraftCave #WaxMeltsAustralia #HandmadeWithLove #SmallBusinessAU #HomeFragrance
• •A little treat for your inbox (and your home!) 🏡✨
• •Tired of Scents That Don't Last? You deserve a home that smells as amazing as you are! At Chloescraftcave, we hand-pour highly scented wax melts right here in Australia that fill your room for hours. We're a small business with 5-star reviews, and we promise you'll smell the difference. Get free shipping on orders over $100!
• •Handmade in Queensland, loved in homes across Australia. ✨ Experience the 5-star difference of truly highly scented wax melts.