Brand Tone

warm, personal, heartfelt, and artisanal

Brand Values

• •Quality & Craftsmanship
• •Compassion & Giving Back
• •Artistry & Uniqueness
• •Natural & Toxin-Free
• •Personal Connection & Authenticity
• •Customer Appreciation

Best Practices

• •Always Infuse the Personal Story (Where Appropriate): Remind customers of the "why" behind the brand – the connection to Chloe Sasha and the founder's passion. This maintains the heartfelt and authentic tone.
• •Emphasize "Handmade" and "Quality" Keywords: Consistently use terms like "hand-poured," "small-batch," "artisanal," "natural soy wax," "clean fragrance," "toxin-free," and "quality over quantity" to reinforce core values.
• •Maintain a Warm, Friendly, and Appreciative Voice: Use welcoming language (e.g., "Hello Candle Lovers," "Thank you for stopping by"), express gratitude for support, and sign off personally (e.g., "XOXO Jesse") when speaking as the founder.
• •Highlight Uniqueness and Artistry: Talk about the "Chloe Sasha Exclusives," the "unique adornments," the "beautiful shimmer," and the creative process to differentiate from mass-produced items.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, Instagram, TikTok, email, and any other customer touchpoint is harmonious. If it’s personal and warm on TikTok, it should feel the same on the product description page. Regularly review content to check for consistency.

Social Perception

A heartfelt, small business with a genuine story. A provider of high-quality, artisanal, and safe candles. A brand with a personal touch. Creative and aesthetically pleasing. Local (Hudson Valley, NY)

Copy Examples

• •Instagram Post (Image: Beautifully adorned candle with a subtle shimmer): More than just a candle, it’s a little piece of our heart, handcrafted for yours. ✨ Each Chloe Sasha candle is lovingly hand-poured in small batches in the Hudson Valley, using only 100% natural soy wax and the cleanest, toxin-free fragrances. We believe in quality over quantity, always. Let the gentle glow and curated scents fill your home with warmth and beautiful memories. XOXO Jesse #ChloeSashaCandleCo #HandPouredWithLove #ArtisanCandles #CleanScents #HudsonValleyMade
• •TikTok Video Teaser (Caption for a video showing the candle-making process): The secret ingredient? A whole lot of love (and a little bit of shimmer!). 😉 Watch as we pour our hearts into every Chloe Sasha Exclusive scent. This is where the magic happens! What scent are you dreaming of today? #CandleMakingMagic #BehindTheScenes #SoyCandles #SmallBatch #ChloeSasha #ArtisanMade
• •Product Description (for a Pet Memorial Candle): In loving memory, a gentle flicker. Our Pet Memorial Candle is a special tribute, created to honor the paw prints left on our hearts. Hand-poured with natural soy wax and soothing, clean scents. With every purchase of this candle, 100% of the sales are donated to an animal shelter or rescue at the end of the year, helping other furry friends find their forever homes. A beautiful way to remember, a beautiful way to give back. #PetMemorial #RainbowBridge #GivingBack #ChloeSashaCares
• •Email Newsletter Snippet (Announcing a new collection): Hello Candle Lovers! Get ready to discover your new obsession! 🎉 Our latest collection has just arrived, filled with unique scents curated right here by me, Jesse, to bring a touch of Chloe Sasha exclusivity to your space. As always, each candle is hand-poured with natural soy wax and the finest toxin-free oils, because you deserve the best. Explore the collection and let us know your new favorite! XOXO #NewCollection #ChloeSashaExclusives #HandcraftedGoodness #CandleBoutique
• •Website "About Us" Excerpt Reinforcement: Welcome to our little candle boutique, born from a love for candles and in sweet memory of a beloved furbaby, Chloe Sasha. I'm Jesse, and I pour my passion for artistry and quality into every candle you see. From unique adornments that catch the light to custom-blended scents you won't find anywhere else, it’s all about creating something special for you. Thank you for being part of our story. #MeetTheMaker #ChloeSashaStory #ArtisanHeart #QualityCandles