Brand Tone

Sophisticated yet Fun/Approachable, Passionate & Enthusiastic, Confident & Bold, Quality-Driven & Trustworthy, Helpful & Informative

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Design & Aesthetics
• •Customer Satisfaction
• •Made in the USA
• •Sustainability (Implied)
• •Family & Personal Touch

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words like handcrafted, artisan-made, premium textiles, designer fabrics, and meticulously sewn to reinforce the high-quality nature of the products.
• •Inject Personality and Passion: Share the founders' story, their love for design, and the inspiration behind the brand (even the dogs!) to create a connection. Use enthusiastic and inviting language.
• •Balance Sophistication with Approachability: While highlighting luxury, maintain a friendly and helpful tone, especially when offering advice or engaging on social media. Avoid overly formal or exclusive language.
• •Be Confident in Color and Pattern: Encourage customers to be bold in their design choices. Use descriptive language that celebrates vibrant prints and rich textures.
• •Maintain Transparency and Build Trust: Clearly communicate the made-to-order process, the authenticity of materials, and the Made in USA aspect. Feature customer testimonials prominently.

Social Perception

Highly Positive, Seen as a Luxury/Premium Brand, Reliable & Good Service, Statement Pieces

Copy Examples

• •Headline: Elevate Your Everyday: Discover Artisan-Crafted Pillows. Body: At Chloe & Olive, we believe your home should be a statement of you. That's why sisters Tamara and Tania meticulously handcraft each pillow cover from the world's finest designer fabrics. Bring home a touch of luxury, made with passion in California. Call to Action: Explore Our Collections.
• •Headline: More Than Just a Pillow. It's a Chloe & Olive. Body: Imagine authentic Schumacher and Kelly Wearstler textiles, transformed into a bespoke accent for your space. Our made-to-order pillow covers are individually cut and sewn, ensuring unparalleled quality and a look that's sophisticated, yet undeniably fun. Call to Action: Design Your Dream Pillowscape.
• •Headline: The Secret to a Stunning Room? It Starts with the Details. Body: Don't just decorate, curate. Chloe & Olive offers an exclusive collection of designer throw pillow covers that bring bold patterns and rich textures to life. Handcrafted with care and designed to inspire. Call to Action: Get Inspired – Shop New Arrivals.
• •Headline: From Our Hands to Your Home: The Chloe & Olive Difference. Body: Founded by sisters with a shared love for vibrant design, Chloe & Olive is where quality meets distinctive style. We source authentic, premium textiles to create pillow covers that are as unique and joyful as the homes they adorn. Call to Action: Learn Our Story & Shop with 10% Off Your First Order.
• •Headline: Bold Patterns. Luxurious Textures. Unmistakably Chloe & Olive. Body: Ready to make a statement? Our handcrafted designer pillow covers blend sophisticated style with a playful spirit. Explore a world of color and craftsmanship, and let us help you create a space you truly love. Call to Action: Find Your Perfect Pillow.