Brand Tone

Sophisticated, elegant, aspirational, refined, confident, luxurious, professional, and guiding.

Brand Values

• •Timelessness over Trends
• •Exceptional Craftsmanship and Quality
• •Personalization and Individuality
• •Elevated Customer Experience
• •Strategic Vision and Cohesion

Best Practices

• •Use an Elevated Lexicon: Consistently use sophisticated and evocative words such as "atelier," "bespoke," "meticulously," "sculptural," "refined," and "timeless." Avoid slang, overly casual language, or generic marketing phrases.
• •Focus on "The Journey," Not Just the Product: Frame the service as a collaborative and luxurious "journey" or "experience." Use copy that guides the client through the process, making it feel exclusive and personal from the very first interaction.
• •Emphasize Investment and Longevity: Position the garments as long-term investments rather than simple purchases. Use phrases like "designed for years to come," "transcend fleeting trends," and "timeless masterpiece" to reinforce the value of quality over quantity.
• •Speak Directly to an Individual Client: Even in mass communications like social media posts, use a tone that feels personal and direct ("your journey," "tailored to you"). This mirrors the one-on-one nature of the made-to-measure service.
• •Maintain Visual and Textual Harmony: Ensure the copywriting always complements the visual aesthetic. The clean, minimalist, and elegant visuals should be paired with copy that is equally polished and uncluttered. Let the quality of the images speak for themselves, supported by concise, powerful text.

Social Perception

Positive, luxury, exclusive, premium, chic, stylish, aspirational, and high-calibre emerging leader in Australian luxury fashion.

Copy Examples

• •Introducing The Heritage Trench. Where classic tailoring meets sculptural refinement, this piece is designed not for a season, but for a lifetime. Crafted from the finest Italian wool and tailored exclusively to your form. Book your private consultation to begin your custom journey.
• •Your Wardrobe, Reimagined. Discover the art of made-to-measure at the Chloé Monique Atelier, where timeless design and personal expression are woven into every garment. Your custom journey awaits.
• •An Invitation to the Atelier. We invite you to be our guest for a private consultation to explore our Autumn/Winter fabric collections. Join us for a glass of champagne and allow us to guide you through a world of timeless silhouettes and unparalleled craftsmanship, tailored to you.
• •Elevate Your Professional Presence. The modern suit, redefined. Meticulously tailored to your measurements for a silhouette that commands confidence. Move beyond off-the-rack and into the world of bespoke. Schedule your complimentary consultation.
• •The foundation of every timeless garment begins with the fabric. We source exclusively from the world's most esteemed mills. Your private sanctuary for style and creation. Begin your bespoke journey.