Tono de Marca

artisanal, romantic, and personal

Valores de Marca

• •Craftsmanship
• •Nature-Inspired Design
• •Creating Heirlooms
• •Personal Connection and Storytelling

Mejores Prácticas

• •Prioritize Storytelling Over Selling
• •Use Evocative, Sensory Language
• •Emphasize "Handcrafted" and "Timeless"
• •Maintain a Personal, First-Person Voice When Appropriate
• •Let the Quality of the Craft Speak for Itself

Percepción Social

Artisanal Specialist, Reputable and Awarded, Focused on Bespoke Experiences, Low Social Media Profile

Ejemplos de Copy

• •Inspired by the sea, crafted by hand. Discover timeless jewelry that holds your story.
• •The Aurelia Ring. Echoing the rugged forms of the coastline, each Aurelia ring is hand-carved in wax and cast in solid 9k gold, leaving subtle traces of its creation. A personal treasure, made to be worn through every season of your life. Designed and handcrafted in our Mornington Peninsula studio.
• •For jeweller Chloe McColl, each piece begins not with metal, but with a memory Tof the ocean, a texture, or a treasured moment. It's this love for storytelling that she casts into gold and silver, creating romantic heirlooms designed to be cherished for a lifetime.
• •From the studio: A glimpse into how your jewelry is made.
• •A quiet moment in the studio, turning reclaimed silver into a future heirloom. I love how the soft forms of the wax translate into the final, treasured piece. Each mark tells the story of its journey from my hands to yours. #ChloeMcCollJewellery #HandcraftedJewellery #SlowLuxury #MadeInMelbourne #FutureHeirloom