Brand Tone

The brand's tone is a blend of approachable and chic, personal, fashion-forward, friendly, straightforward, and helpful, reflecting a small-business feel while being aspirational and aligned with current fashion trends.

Brand Values

• •Craftsmanship
• •Customer-Centricity & Personalization
• •Modern, Effortless Style

Best Practices

• •Always Emphasize "Handmade": Continuously use terms like "handmade," "made to order," and "crafted with care" in product descriptions, social media bios, and marketing campaigns to reinforce the core value of craftsmanship.
• •Maintain a Personal & Approachable Voice: Use "I" and "my" in communications where appropriate (like the FAQ page) to maintain the personal touch of a small business founder. Address customers directly using "you" and "your" to create a one-on-one connection.
• •Balance Chic Imagery with Simple Copy: Let the high-quality, stylish photography speak for itself. Keep captions and website copy clean, concise, and focused on the feel and versatility of the product. Avoid overly complex or technical jargon.
• •Incorporate User-Generated Content (UGC): Encourage customers to share photos using a specific hashtag. Featuring UGC reinforces the brand's community feel and shows how the pieces are worn and loved by real people, which builds trust and aligns with the approachable tone.
• •Create a Tone-of-Voice Guide: Document the key attributes of the chloeknit voice (e.g., "Friendly, not formal," "Chic, not pretentious," "Helpful, not salesy"). This guide will ensure that any new team members or collaborators can write copy that is consistently on-brand across all platforms.

Social Perception

chloeknit is perceived as a niche and desirable brand offering unique, handmade knitwear. The made-to-order model contributes to its exclusivity. Customers are attracted to its distinct style that stands apart from mass-produced fashion and appreciate its 'small business' appeal. Products are often described as soft and cozy, highlighting perceived quality.

Copy Examples

• •Your search for the perfect summer knit is over. Our Ruched Knit Top, handmade just for you. Tap to make it yours. #chloeknit #handmadefashion #slowfashion
• •Effortless elegance, woven by hand. The Knit Mini Dress is designed with soft, breathable yarn for a flattering fit that moves with you. Made to order with care, this piece is your go-to for sun-drenched days and balmy nights. #knitdress
• •It’s here ✨ Your new favorite knit is waiting.
• •One top, three ways. Our Turtleneck Backless Knit is perfect for any occasion. How would you wear it? #stylinghacks #knittop #fitcheck #smallbusiness
• •Handmade with love. Worn with confidence. Discover our latest collection of custom-made knits.