Brand Tone

Passionate & Enthusiastic, Personal & Approachable, Artistic & Creative, Warm & Inviting, Confident & Knowledgeable, Conscious & Ethical

Brand Values

• •Craftsmanship & Quality
• •Sustainability
• •Uniqueness & Individuality
• •Timeless Design
• •Artistry & Passion
• •Personalised Service & Collaboration
• •Supporting Local Trade
• •Female Founded

Best Practices

• •Lead with Passion and Personal Connection: Infuse copy with genuine enthusiasm for craftsmanship, vintage finds, and the joy of creating beautiful, personal spaces. Use "I" and "we" to maintain a personal touch, especially when Chloe is the voice (e.g., on social media).
• •Emphasize Storytelling and Heritage: Highlight the history and journey of vintage textiles or the handcrafted nature of bespoke pieces. Connect products to the idea of creating future heirlooms and spaces with character.
• •Use Warm, Evocative, and Sensory Language: Describe colors, textures, and the feeling of a space. Words like "joy," "character," "timeless," "cherished," "cosy," and "vibrant" align well with the brand's aesthetic and values.
• •Consistently Weave in Core Values: Subtly and authentically integrate keywords and concepts related to sustainability, handmade quality, uniqueness, and timeless design into product descriptions, blog posts, and social media captions.
• •Maintain an Approachable yet Expert Voice: While showcasing expertise and high-quality products, keep the language accessible and inviting. Encourage interaction and offer help, reinforcing the brand’s commitment to personalised service and collaboration. Avoid overly technical jargon unless explaining a specific craft process in an engaging way.

Social Perception

Highly Regarded for Quality and Aesthetics, Trusted and Professional, Authentic and Passionate, Inspirational and Aspirational (in an achievable way), Ethically Minded

Copy Examples

• •Instagram Post (Image: A vibrant stack of newly sourced vintage Suzani textiles): Fresh from our latest treasure hunt! ✨ Each of these vintage Suzanis tells a story, woven with history and artistry. We can't wait to transform them into unique, handcrafted pieces that will bring joy and character to your homes. Imagine this color and pattern breathing new life into your favorite armchair or becoming a stunning heirloom wall hanging. Which one captures your heart? Let us help you create something truly special. #ChloeJonasonInteriors #VintageTextiles #HandcraftedHome #SustainableStyle #UniqueInteriors
• •Website Homepage Snippet: At Chloe Jonason Interiors, we believe your home should be a reflection of you – filled with pieces you love, that tell your story. From our Lincolnshire studio, we pour our passion for craftsmanship and sustainable design into every handmade cushion, bespoke curtain, and carefully sourced vintage textile. Let's create a space that's not just beautiful, but truly, uniquely yours. Explore our collections and discover the art of timeless interiors.
• •TikTok Video Intro (Chloe holding a colorful, handcrafted lampshade): Hi everyone, Chloe here! 👋 I'm so excited to show you this lampshade we just finished in the studio. It’s made from the most incredible vintage silk I found on my last trip to India – the colors are just amazing, right? We're all about giving these beautiful old textiles a new life and helping you create homes that are full of personality and pieces you’ll treasure forever. Let me know what you think! #SmallBizLove #HandmadeLampshade #VintageFabric #SustainableDesign #ChloeJonasonInteriors
• •Email Newsletter Excerpt (Subject: Bringing Timeless Stories to Your Home): Hello [Customer Name], At Chloe Jonason Interiors, we're more than just designers; we're storytellers and treasure seekers. We travel far and wide to handpick vintage textiles rich in history and character, believing that every thread has a tale to tell. Our passion is to help you weave these narratives into the fabric of your home, creating spaces that feel both timeless and deeply personal. Discover our latest collection of heirloom pieces, lovingly handcrafted to be cherished for generations.
• •Pinterest Pin Description (Image: A beautifully styled room featuring Chloe Jonason cushions and a draped vintage quilt): Dreaming of a home that tells your story? ✨ We're passionate about blending vibrant vintage textiles with handcrafted quality to create spaces filled with warmth, personality, and sustainable style. Discover unique cushions, heirloom quilts, and bespoke furnishings that are made to be loved for years to come. Based in our Lincolnshire studio, we believe in timeless design over fleeting trends. #EclecticHome #VintageInspired #SustainableInteriors #HandmadeDecor #ChloeJonason #ColourfulLiving