Tono de Marca

Friendly and Approachable, Joyful and Optimistic, Creative and Passionate, Personal and Relatable, Whimsical and Playful

Valores de Marca

• •Creativity and Originality
• •Joy and Positivity
• •Quality
• •Customer Connection
• •Authenticity
• •Support Small Business

Mejores Prácticas

• •Create a Simple Tone of Voice Guide: Briefly document key characteristics (e.g., "Joyful, Friendly, Creative, Personal, Whimsical") and include "do's and don'ts" (e.g., "Do use emojis sparingly and appropriately," "Don't use overly formal or corporate language").
• •Always Write with the Customer in Mind: Think about who you're talking to – someone who appreciates art, colour, unique items, and a personal touch. Use language they would use and respond to.
• •Inject Personality: Don't be afraid to let Chloe's passion and personality shine through. Use "I" and "my" when appropriate, especially in social media and emails, to reinforce the connection with the artist.
• •Focus on the "Why": Remind customers of the joy, beauty, and uniqueness the products bring. Highlight the care and creativity involved in their creation rather than just listing features.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, an email, or a Facebook reply, the tone should feel familiar and aligned with the overall brand. Regularly review content across platforms to ensure this consistency.

Percepción Social

Positive, Artistic and Unique, High Quality, Gift-worthy, Trustworthy, Independent and Passion-Driven

Ejemplos de Copy

• •Instagram Post (New Product Launch): Say hello to our newest burst of sunshine! ☀️ Our [Product Name] has just landed, ready to fill your home with colour and cheer. Illustrated with love and a sprinkle of whimsy, it's perfect for [Use Case] or gifting to someone special. What adventures would you take this little one on? Let us know below! 👇 #ChloeEvansDesigns #NewCollection #IllustratedJoy #BrightenYourDay #UniqueGifts
• •Email Newsletter Subject Line: A little something colourful just for you! ✨ (Body Snippet): Hi [Customer Name], fancy a peek at what's new and cheerful from my studio? I've been busy illustrating some lovely new [Product Category] that I think you'll adore. Each piece is designed to bring a smile to your face and a pop of colour to your everyday. Come see what's blooming! [Link to New Products]
• •Product Description (e.g., for a Mug): Start your day with a splash of joy! This delightful mug features [Specific Design Element, e.g., 'a charming parade of playful foxes'], lovingly illustrated by Chloe. Made from high-quality ceramic and perfect for your favourite cuppa, it's sure to make your tea or coffee break extra special. A wonderful treat for yourself or a thoughtful gift for the animal lover in your life. Microwave and dishwasher safe, because happy mornings should be easy! 😊
• •Facebook Ad Copy (Targeting gift shoppers): Looking for a gift that's as unique and cheerful as they are? ✨ Discover Chloe Evans Designs! From vibrant art prints to adorable illustrated homeware, find the perfect, heartwarming present that’s lovingly designed in the UK. Shop small, gift big smiles! [Link to Website] #SupportSmallUK #GiftIdeas #UniqueDesigns #ChloeEvansDesigns #HandIllustrated
• •Website "About Us" Snippet: Hello! I'm Chloe, the illustrator and colour enthusiast behind Chloe Evans Designs. My mission is simple: to create beautiful, joyful things that brighten your world. From my little studio in [Location, if mentioned, otherwise 'the UK'], I pour my heart into every design, hoping to bring a smile to your face and a touch of whimsy to your home. Thanks for stopping by and supporting my creative adventure!