Brand Tone

Cynical, humorous, authentic, direct, and slightly world-weary

Brand Values

• •Authenticity
• •Directness
• •Humor
• •Cynicism
• •Genuine connection

Best Practices

• •Embrace cynicism and humor appropriately.
• •Maintain authenticity by avoiding corporate speak.
• •Be direct and honest in all communications.
• •Acknowledge the absurd aspects of everyday life.
• •Cultivate a tone that resonates with a niche or cult following.

Social Perception

A brand with a cult following that connects through direct and authentic interaction, appealing to those who appreciate cynicism and humor.

Copy Examples

• •"Yeah, we get it. Everything's a dumpster fire. At least our products won't add to it (much)."
• •"We're not saying we're the solution to all your problems, but we're definitely a distraction from them."
• •"Authenticity is our middle name... okay, it's not, but we value it."
• •"Life's too short for sugarcoating. Here's the truth, take it or leave it."
• •"Navigating the absurd one product at a time."