Brand Tone

aspirational, artistic, and customer-focused

Brand Values

• •Artistic Expression
• •Customization and Personalization
• •Quality and Craftsmanship
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Lead with Emotion and Aspiration: Always connect the product to a feeling or a desire. Instead of just 'selling a painting,' sell 'a moment of peace,' 'a splash of creativity,' or 'a cherished memory.'
• •Emphasize Personalization: Continuously highlight the custom print service. Use language like 'your,' 'customized for you,' and 'personalize your space' to make the customer feel like a co-creator.
• •Maintain an Artistic and Cultured Vocabulary: Use words that evoke art and craftsmanship. Terms like 'symphony,' 'masterpiece,' 'vibrant,' 'serene,' and 'handcrafted' reinforce the brand's identity.
• •Be Accessible and Supportive: While the tone is artistic, it should not be elitist. Ensure the copy is welcoming. Always mention customer support options like WhatsApp and clearly state benefits like 'Free Shipping' and 'Return Policy' to build trust and remove purchasing barriers.
• •Tell the Brand Story: Subtly weave in the brand's origin story. Mentioning its roots in Jaipur, the 'pink city' known for its art, adds authenticity and a unique selling proposition that differentiates it from generic print-on-demand services.

Social Perception

A specialized and reliable provider of wall art, perceived as a 'top player' locally in Jaipur. Customers express satisfaction with product quality and visual appeal. Public perception is mainly shaped by direct e-commerce interactions and local business listings due to a limited social media footprint.

Copy Examples

• •Your home is a story. Let your walls tell it. From serene nature scenes to bold abstract designs, find the piece that speaks to you at Chitera.in. Custom prints available. Your art, your way.
• •Don't just keep your memories on your phone. Turn them into timeless art. Upload your favorite photo and let us create a stunning canvas print for your home. Your Imagination, Our Canvas.
• •Inspired by the vibrant culture of Jaipur, our new Spiritual Vibes collection is here to bring peace and positivity into your home. Discover divine artworks of Buddha, Ganesha, and more, printed on premium canvas.
• •Unleash a wave of creativity and emotion in any room. This abstract canvas, with its dynamic blend of color and form, is more than just a decoration—it's a conversation starter. Printed with high-definition technology on fine canvas to capture every intricate detail.
• •Custom Canvas Prints India | Chitera.in | Free Shipping | Turn Your Photos Into Art