Brand Tone

Passionate & Enthusiastic, Craftsman-like & Proud, Friendly & Customer-focused, Nostalgic & Sentimental, Authentic & Genuine

Brand Values

• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Customer Satisfaction
• •Passion for the Outdoors
• •American Made
• •Creating Memories

Best Practices

• •Emphasize Craftsmanship and Origin: Always highlight that items are "handcrafted," "American made," and made with "passion." Use descriptive words like "meticulously carved" or "quality materials."
• •Connect with Emotion and Memories: Frame products not just as objects, but as ways to "bring memories home," "tell your story," or "capture the spirit" of a place or feeling. Use storytelling in captions and descriptions.
• •Maintain a Friendly and Authentic Voice: Keep the language approachable, genuine, and enthusiastic, reflecting the founder's passion. Respond to comments and inquiries personally and warmly.
• •Showcase Personalization Benefits: Clearly communicate how customization makes each piece unique and meaningful to the customer – a true reflection of their personality, family, or experiences.
• •Use High-Quality Visuals that Tell a Story: Ensure product photography and user-generated content reflect the quality and the emotional connection of the items, often showcasing them in a home or outdoor-inspired setting.

Social Perception

Positive Customer Feedback, Appreciation for Craftsmanship, Niche Appeal, Trustworthy

Copy Examples

• •Headline: Bring Your Adventure Home. Body: Cherish your favorite outdoor memories every day. Our custom National Forest signs are handcrafted with passion in Idaho, meticulously carved to capture the spirit of the wild. Personalize yours and let the adventure live on. #ChiselCustomDecor #OutdoorLovers #HandcraftedHome
• •Headline: More Than Decor, It's Your Story. Body: From family names etched in timeless wood to markers of your most cherished places, our custom decor is built to last, just like your memories. American made, uniquely yours. Design your piece today. #CustomSigns #PersonalizedGifts #MadeInUSA #ChiselDecor
• •Headline: The Perfect Gift? It's Personal. Body: Searching for a gift that truly speaks from the heart? A custom-made sign from Chisel Custom Decor shows thought, care, and a love for unique craftsmanship. Create a one-of-a-kind piece for someone special. #UniqueGifts #ChiselCustom #HandmadeWithLove #GiftIdeas
• •Headline: Crafted with Pride, Just For You. Body: It started with a love for the outdoors and a desire to create something real. Now, we bring that same passion to every custom sign we make, using quality American materials and time-honored techniques. Experience the Chisel Custom Decor difference. #QualityCraftsmanship #AmericanMadeDecor #HomeDecor #OutdoorInspired
• •Headline: Your Walls, Your Way. Body: Don't just decorate – personalize. Whether it's a beloved cabin name, a reminder of a favorite trail, or a warm welcome to your home, we'll help you create a piece that’s authentically you. Explore our custom options. #HomePersonalization #CustomWoodSigns #MetalArt #ChiselCustomDecor