Brand Tone

Elegant & Artistic, Personal & Passionate, Approachable & Informative

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Artistic Passion & Heritage
• •Customer Connection & Joy
• •Inspired by Nature & Culture

Best Practices

• •Emphasize Artistry and Craftsmanship: Consistently use language that highlights the skill, dedication, and artistic vision behind each piece. Words like \"handcrafted,\" \"artisan,\" \"meticulous,\" \"unique design,\" and \"passion\" reinforce this.
• •Tell the Story: Weave in elements of Chi's personal journey, inspirations (nature, culture, \"East meets West\"), and the philosophy behind her work. This adds depth and authenticity.
• •Focus on Elegance and Timelessness: Use descriptive and evocative language that conveys a sense of sophistication, beauty, and enduring style, while also noting the \"twists of spontaneity and drama\" that make the pieces wearable anytime.
• •Maintain a Personal and Approachable Voice: While elegant, the tone should also be warm and inviting. Address the customer directly, share the joy of creation, and emphasize the personal connection fostered through custom work and repurposing.
• •Ensure Visual and Textual Harmony: The imagery used alongside the copy should reflect the same values of elegance, artistry, and quality. High-quality photography of the jewelry, perhaps in natural settings or showcasing intricate details, will complement the written tone.

Social Perception

Positive Customer Experiences, Respected Artisan, Associated with Quality and Artistry

Copy Examples

• •Headline: Adorn Yourself with Artistry: Discover Handcrafted Jewelry by Chi Cheng Lee. Body: Each piece is a testament to a passion for unique design and meticulous craftsmanship, blending timeless elegance with a touch of modern spontaneity. Find the creation that tells your story.
• •Instagram Post: Inspired by the serene beauty of the Pacific Northwest, our latest collection captures the delicate dance of nature in sterling silver and luminous pearls. Which piece speaks to your soul? #ChisCreations #HandmadeJewelry #ArtisanMade #NatureInspired
• •Email Subject: A Personal Touch: Let's Create or Repurpose Your Dream Jewelry. Body: At Chi's Creations, we believe jewelry should be as unique as you are. Whether you envision a custom-designed piece or wish to breathe new life into a cherished heirloom, Chi works with you to create something truly special. Book a consultation today.
• •Product Description (e.g., for \"Woven Basket Pearl Studs\"): Intricately woven sterling silver embraces a lustrous freshwater pearl in these elegant studs. A testament to Chi's signature \"East meets West\" aesthetic, these earrings offer a sophisticated yet contemporary touch to any ensemble. Handcrafted with passion in our Vancouver studio.
• •Facebook Ad: More than just jewelry, it's a piece of art, a cherished memory, a personal statement. Experience the joy of wearing a Chi's Creation – designed with love, crafted for a lifetime. Explore our collections.