Brand Tone

Artistic & Poetic, Conscious & Passionate, Unique & Expressive, Gentle & Joyful

Brand Values

• •Sustainability & Eco-consciousness
• •Handmade Craftsmanship & Artistry
• •Uniqueness & Self-Expression
• •Joy & Well-being
• •Conscious Consumption
• •Connection & Storytelling

Best Practices

• •Highlight the handcrafted nature of each piece, emphasizing the 'artist's touch' and meticulous craftsmanship.
• •Weave in 'Eco-Conscious' language naturally, using terms like 'sustainable,' 'recycled,' 'upcycled,' 'eco-friendly,' and 'conscious choice' authentically.
• •Focus on uniqueness and self-expression, using words like 'unique,' 'one-of-a-kind,' 'distinctive,' 'express yourself,' 'your story,' and 'individual style'.
• •Evoke emotion and sensory details, describing the lightness, colors, and textures of the jewelry, and the feeling of joy or connection it brings.
• •Share snippets of the brand's philosophy and the inspiration behind collections to build a deeper connection with the audience.

Social Perception

Innovative & Artistic, Eco-Friendly Champion, High-Quality & Unique, Ethical & Mindful, Rooted in Local Culture (Romanian)

Copy Examples

• •In a world of fast fashion, Chiramó embraces the beauty of slow, mindful creation.
• •From repurposed paper to a unique treasure, each Chiramó creation carries a whisper of the past and a vision for a sustainable future.
• •Chiramó: Where art meets sustainability, and every piece tells a story of conscious beauty.
• •Wear your values. Express your unique self with Chiramó's eco-friendly, handcrafted jewelry.
• •Discover the joy of sustainable style with Chiramó – jewelry created in peace, with love for nature and people.