Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Indulgent and Comforting, Community-Oriented (emerging)

Brand Values

• •Quality
• •Happiness/Joy
• •Convenience
• •Freshness
• •Indulgence/Treat
• •Innovation (in flavors)

Best Practices

• •Always Emphasize "Happiness" and "Indulgence": Use words that evoke joy, comfort, and the special feeling of a treat (e.g., "delight," "heavenly," "crave-worthy," "joyful," "happy"). This aligns with their "delivering happiness" slogan.
• •Keep it Warm and Friendly: Address the audience directly and casually (e.g., "Hey you!", "Craving something?"). Avoid overly formal or corporate language. The tone should feel like a friend recommending a delicious treat.
• •Highlight Freshness and Quality: Consistently mention "warm," "freshly baked," and "gourmet ingredients" to reinforce the quality promise.
• •Create Excitement for Flavors: Use descriptive, enticing language when talking about cookie flavors, especially new or limited-time ones. Make them sound irresistible and fun.
• •Focus on Convenience and Ease: Remind customers how easy it is to get their cookie fix (delivery, app ordering, gift options). Frame it as a simple solution to their craving or gifting needs.

Social Perception

Gourmet Cookie Provider, Treat/Indulgence, Convenient, Innovative Flavors, Growing Brand, Positive Sentiment (overall)

Copy Examples

• •Headline: End Your Day on a Sweet Note. Chip Cookies Delivers Warm Happiness. Body: Long day? You deserve this. Our gourmet cookies, baked fresh and delivered warm to your door. What are you craving tonight? #ChipCookies #DeliveringHappiness #WarmCookies
• •Headline: Surprise! It's [Weekly Flavor Name] Week at Chip! Body: Get ready to melt! This week's special creation is a gooey masterpiece you won't want to miss. Limited time only – order now before it's all gone! Link in bio. #ChipOfTheWeek #GourmetCookies #SweetTreats
• •Headline: Gift a Box of Joy. Chip Cookies Makes it Easy. Body: Birthdays, thank yous, or just because – nothing says you care like a box of warm, freshly baked Chip Cookies. Select their favorites or try our signature assortment! #CookieGift #SpreadJoy #ChipCookiesLove
• •Headline: Your Couch + Our Cookies = Perfect Night In. Body: Skip the baking, we've got you covered. The OG™ chocolate chip, the adventurous Biscoff Chip, or something new this week? Happiness is just a click away. Order through our app! #CookieDelivery #ChipNight #TreatYourself
• •Headline: From Our Ovens to Your Doorstep – That's the Chip Promise! Body: We're obsessed with quality, from the finest ingredients to that first warm, gooey bite. Experience the original gourmet cookie delivery. Taste the happiness! #FreshlyBaked #ChipCookiesCO #GourmetGoodness