Brand Tone

Informative & Reassuring, Experienced & Passionate, Professional & Caring

Brand Values

• •Animal Welfare: Strong emphasis on the comfort, health, and well-being of the puppies, including veterinary controls and high-standard facilities.
• •Expertise & Guidance: Positioning themselves as canine experts providing necessary advice to help customers choose the right puppy.
• •Responsibility: Mentioning registration with I-Cad and providing advice for new owners. They also provide information on responsible pet ownership, such as encouraging sterilization.
• •Transparency (implied): Inviting visits to their facilities and detailing their operational standards.

Best Practices

• •Prioritize Animal Welfare in Language: Always use words that convey care, health, and responsible practices. Emphasize veterinary oversight, quality facilities, and the well-being of the puppies.
• •Maintain an Educational and Advisory Stance: Position the brand as an expert resource. Offer helpful advice on choosing a breed, puppy care, and responsible ownership in all communications.
• •Be Transparent and Reassuring: Clearly communicate about the puppies' origins (e.g., I-Cad registered, not necessarily LOF), health guarantees, and the standards of your facility. This builds trust.
• •Use Warm, Inviting, and Family-Oriented Language: Since puppies are often family pets, the tone should be welcoming and evoke the joy of companionship. Phrases like "new best friend" or "furry addition to your family" resonate well.
• •Ensure Consistency Across All Platforms: Whether it's website copy, social media posts (if a relevant account is used for puppy sales), or print materials, the informative, caring, and expert tone should be uniform. If advertising grooming, maintain the same level of care and expertise in the language used.

Social Perception

Local Expert, Commercial Pet Seller, General Public Awareness of Puppy Trade Issues, Limited Online Review Footprint

Copy Examples

• •Headline: Your Journey to Puppy Parenthood Starts Here. Body: With over 20 years of passion and expertise, Chiots.com is dedicated to helping you find the perfect furry addition to your family. Visit our state-of-the-art facility in Plan de Campagne, where every puppy is raised with love, expert care, and thorough veterinary supervision. Let us guide you in welcoming your new best friend.
• •Headline: More Than Just a Puppy, It's a Lifelong Friend. Body: At Chiots.com, we understand that choosing a puppy is a big decision. That's why we prioritize their health, well-being, and early socialization. Our knowledgeable team is here to provide all the advice you need for a wonderful life with your new companion. Discover a variety of breeds, all I-Cad registered, waiting to meet you.
• •Headline: Healthy Pups, Happy Homes. Our Commitment to You. Body: We believe every puppy deserves the best start in life. Our facilities exceed industry standards, ensuring a clean, comfortable, and stimulating environment. Regular veterinary checks and a passion for canine care mean you can welcome your new family member with confidence. Call us or visit today!
• •Headline: Find Your Perfect Breed with Expert Guidance. Body: From playful terriers to gentle giants, Chiots.com offers a diverse selection of multi-race puppies. Our experienced team is dedicated to understanding your lifestyle to help match you with a companion that fits seamlessly into your life. Your adventure together begins with a visit to Chiots.com.
• •Headline: Experience the Chiots.com Difference: Where Love for Dogs Comes First. Body: For over two decades, we've proudly connected families with healthy, happy puppies. Our commitment extends beyond the sale, offering advice and even grooming services to support you throughout your dog's life. Visit us between Marseille and Aix-en-Provence and feel the passion that drives us.