Brand Tone

Inspirational, Passionate, and Introspective Wisdom

Brand Values

• •Resilience and Positivity
• •Celebration of Life
• •Curiosity and Exploration
• •Sharing and Community
• •Authenticity

Best Practices

• •Always start copy with the feeling or mood of the artwork. Use powerful, emotive words like "joy," "resilience," "vibrant," "dynamic," and "uplifting" to anchor the message.
• •Connect every collection or piece to a personal experience, an inspiration from travel, or an emotional journey. This reinforces the brand's core value of authenticity.
• •Communicate the purpose behind the art not just to be beautiful, but to be a source of healing, joy, and spiritual nourishment for the viewer.
• •Incorporate words that describe the physical creation process, such as "layered," "textured," "movement," "dance," "undulating," and "rhythmic," to give the audience a tangible sense of the artwork.
• •Even when discussing difficult themes, the narrative should always guide the audience towards a positive, resilient, and hopeful conclusion, positioning the art as the vehicle for that transformation.

Social Perception

Overwhelmingly positive, perceived as a professional maximalist painter creating colorful, uplifting artwork that inspires and connects deeply with collectors, fostering intimacy and honoring her personal journey and professional achievements.

Copy Examples

• •Introducing 'Uplift.' This piece is a conversation between chaos and calm, a dance of vibrant hues layered over one another until a new kind of peace emerges. It as a reminder that even in the most turbulent moments, there is energy, there is life, and there is the chance to create something beautiful. May it bring a surge of regenerative joy to your space. #ChinYuenArt #AbstractPainting #ArtThatHeals #MaximalistArt #CelebrateLife
• •Discover the energy in your own stroke. Join me for my upcoming 'Abstract Landscapes' workshop and unlock your creative voice. We ll explore how to translate emotion into color and movement, transforming the canvas into a window for your spirit. No matter your experience, this is a space to play, to explore, and to find joy in the process. Limited spots available. Link in bio to register. #ArtWorkshop #VictoriaBC #CreativeCommunity #LearnToPaint #AbstractArt
• •Art as a Celebration of Life. Vibrant, layered, and alive with feeling. Explore paintings that offer a window to joy, regeneration, and spiritual nourishment. Discover the collection.
• •Subject: New Works: Finding Light in the Layers Hi [Name], I'm thrilled to share my newest collection with you, 'Dynamic Reflections.' Each piece was a journey, a process of finding light and optimism during introspective times. This body of work is about resilience, about the vibrant energy that carries us forward. I hope these paintings transport you to a place of happiness and rejuvenation. You can view the full collection here. With gratitude, Chin Yuen.
• •Dive into the layers of a Chin Yuen abstract. Where color tells a story, texture evokes emotion, and every stroke is a testament to living vibrantly. Inspired by global travels and the power of a positive spirit. #AbstractArt #ContemporaryArt #ArtCollector #WallArtInspo #ChinYuen