Brand Tone

Authentic, Respectful & Appreciative, Empowering, Passionate, Artistic & Story-driven

Brand Values

• •Artisan Empowerment
• •Cultural Preservation
• •Handmade Authenticity
• •Sustainability
• •Community & Collaboration
• •Quality Craftsmanship

Best Practices

• •Prioritize Storytelling: Always connect products back to the artisans, their traditions, and the cultural significance of the art form. Share individual artisan stories when possible.
• •Use Authentic & Respectful Language: Avoid overly commercial or trendy jargon. Speak with genuine appreciation for the craft and the creators. Emphasize terms like "handmade," "artisan-crafted," "traditional," and "heritage."
• •Highlight the "Why": Remind the audience of the social impact of their purchase – that they are supporting livelihoods, empowering communities (especially women), and helping to preserve cultural heritage.
• •Maintain a Warm and Passionate Voice: Let the love for the art and the mission shine through in the language. Be inviting and share the enthusiasm for these unique creations.
• •Visual-Textual Harmony: Ensure the copy complements the visuals. If an image shows intricate detail, the copy should reflect the skill and time involved. If it shows an artisan, the copy should honor their contribution. Social media posts often do this well.

Social Perception

Positive & Purpose-Driven, Unique & High Quality, Ethical Choice, Custodians of Tradition

Copy Examples

• •Crafted by Heart, Carried by History. Discover unique, handcrafted treasures from the tribal artisans of Chhattisgarh. Each Chinhhari Arts piece tells a story of ancient traditions, skillful hands, and empowered communities. Bring home more than decor; bring home a legacy.
• •Art That Empowers. Beauty That Endures. At Chinhhari Arts, every brushstroke, every carving, every weave supports an artisan's dream and preserves a timeless craft. Explore our collection of wrought iron, wooden, and Godna art, and become part of a story of passion and purpose.
• •From Our Artisans' Hands to Your Home. Experience the soul of Indian tribal art. Chinhhari Arts connects you with the authentic, handmade creations of skilled artisans, blending antique charm with contemporary style. Decorate your world with pieces that matter.
• •The Story Woven In. The Spirit Shaped Out. Chinhhari Arts isn't just about products; it's about the lives and traditions they represent. Our artisans pour their spirit into every creation, offering you a unique piece of Chhattisgarh's rich cultural tapestry. Find beauty with a purpose.
• •Preserve Tradition. Inspire a Future. By choosing Chinhhari Arts, you champion the incredible talent of local artisans and help keep ancient art forms thriving. Explore our stunning, sustainable collection and feel the passion in every handmade detail.