Brand Tone

Casual, Energetic, and Trendy

Brand Values

• •Self-Expression
• •Comfort as a Priority
• •Accessibility and Value
• •Quality and Durability
• •Practicality

Best Practices

• •Lead with the Vibe: Start with words that evoke energy, style, and comfort. Use active, vibrant language ("Step into," "Slide into," "Discover") instead of passive phrasing.
• •Speak Like a Friend: Keep the tone conversational and approachable. Use contractions (like "you're" and "it's") and ask questions to engage the audience directly. Avoid overly formal or technical language.
• •Highlight a Dual Benefit: Always connect style with a functional benefit in the same message. For example, "Look cool while enjoying cloud-like comfort" or "Durable enough for adventure, stylish enough for anywhere."
• •Use a Consistent Vocabulary: Decide on key brand terms and stick to them. For example, always refer to products as "slides," "clogs," or "chinelos" consistently across the website, ads, and social media.
• •Incorporate Social Proof and Urgency: Use language that reflects the brand's popular perception. Phrases like "The viral slides everyone's talking about" or "Find out why we're a top supplier" can build trust and encourage faster purchasing decisions.

Social Perception

A savvy shopping destination for affordable and stylish footwear, known for offering a wide variety and being trend-focused.

Copy Examples

• •Stop choosing between comfort and style. Our new collection gives you both. Step into your unique.
• •Your feet called, they re bored of basic. Slide into our exclusive prints and turn the sidewalk into your personal runway. #ChinelandiaStyle
• •Meet your new favorite shoe. Made with ultra-light EVA, this clog is engineered for all-day comfort, from coffee runs to beach trips. It s durable, non-slip, and so stylish you ll forget how comfortable it is. The perfect upgrade for your laid-back look.
• •Tired of boring footwear? Chinelandia offers bold, creative, and super comfortable slides that let you be you. Shop now and get free shipping on your first order!
• •Your new favorite pair is inside...