Brand Tone

Helpful and Service-Oriented, Reliable and Trustworthy, Knowledgeable and Specialised, Traditional and Classic, Friendly and Approachable

Brand Values

• •Customer Service
• •Quality
• •Heritage/Nostalgia
• •Reliability
• •Expertise

Best Practices

• •Emphasize Helpfulness: Use language that shows understanding and a desire to assist. Phrases like "We can help you find," "Let us assist," "We understand the frustration of..."
• •Highlight Expertise & Trust: Mention years of experience, knowledge of brands, and commitment to quality. Use confident but not arrogant language. For example, "With our extensive collection..." or "Our experts can identify..."
• •Evoke Nostalgia (Subtly): Connect with the emotional value of the items. Words like "treasured," "cherished," "memories," "heritage," "complete your set" can be effective.
• •Maintain Clarity and Simplicity: While the items are specialized, the language should be easy to understand for someone who may not be an expert but knows what they're looking for. Avoid overly technical jargon unless explaining specific conditions.
• •Be Approachable and Friendly: Use a welcoming tone. Even in written copy, convey the "personal, reliable, friendly service" mentioned on their site. Use "you" and "your" to speak directly to the customer.

Social Perception

Positive (Historically on eBay), Specialist Resource, Helpful Problem Solvers, Limited Current Online Buzz

Copy Examples

• •Headline: Can't find that missing piece? We can help. Body: For nearly 20 years, ChinaMatchers has reunited people with their treasured, discontinued tableware. Let us help you complete your set.
• •Headline: More Than Just Plates. It's Memories. Body: We understand that your dinnerware is more than just functional; it holds memories. Find that irreplaceable Royal Doulton piece or extend your cherished Wedgwood collection with us.
• •Headline: Your Search Ends Here. Body: With over 300,000 items in stock and a dedicated "Search For Me" service, finding that elusive piece of Denby or Marks & Spencer china is easier than you think.
• •Headline: Give Your Table Its Story Back. Body: A broken cup or a missing saucer doesn't have to mean the end of your beloved dinner set. ChinaMatchers specializes in high-quality replacement pieces to keep your traditions alive.
• •Headline: Trusted for Generations (of China). Body: From classic patterns to rare finds, we offer a reliable and friendly service to help you source and secure the tableware you love. Explore our collection today.