Brand Tone

Artistic, Personal, and Appreciative

Brand Values

• •Artistic Originality
• •Cultural Appreciation
• •Quality and Craftsmanship
• •Thoughtful Gifting

Best Practices

• •Always Lead with the Artist: Center the brand's narrative around the artist, Ginny Malbon. Use phrases like "designed by Ginny Malbon" or "from the lens of our artist" to reinforce the personal, original nature of the products.
• •Use Evocative, Descriptive Language: Instead of just listing product features, describe the feeling and the story behind the art. Use words like "vibrant," "iconic," "memory," and "capture" to connect emotionally with the audience.
• •Emphasize the Hong Kong Connection: Continuously tie the products back to their inspiration. Mention specific places, cultural elements, or the general "vibe" of Hong Kong to attract both locals and those with an affinity for the city.
• •Maintain a Helpful and Appreciative Tone: In all communications, from social media replies to product details, be direct, helpful (e.g., mentioning frame sizes), and appreciative of the customer's interest in the art.
• •Keep Visuals and Text Cohesive: Ensure that the clean, artistic, and colorful aesthetic of the products is mirrored in the copy. The text should feel as curated and thoughtful as the visual designs themselves.

Social Perception

Due to the lack of online reviews or public discussion, the social perception of Chinabcs is difficult to gauge. The brand presents itself as a niche creator of specialized art. The perception is likely limited to those who have directly interacted with the brand or its products. Its online presence is clean and professional but lacks significant customer engagement or user-generated content, suggesting a small but dedicated customer base.

Copy Examples

• •Capture the vibrant energy of Hong Kong forever. Our new 'Street Circles' print, designed by Ginny Malbon, pulls together the iconic textures and colors of the city's bustling streets. A perfect splash of color for that empty wall. #Chinabcs #HongKongArt #WallArt #HomeDecor #GiftIdeas
• •Searching for a truly unique leaving gift? Give them a memory of Hong Kong they can cherish. Our collection of prints, notebooks, and coasters captures the heart of the city in every detail. Shop the full collection now. #HongKongGifts #LeavingGift #Chinabcs #MadeInHongKong
• •Art that brings Hong Kong home. Original photography and designs by Ginny Malbon, curated into beautiful prints and gifts that tell a story.
• •Rest your drink on a piece of the city. This set of four coasters features a collage of Hong Kong's iconic letterboxes, each one a small piece of history. A durable and beautiful addition to any coffee table.
• •Subject: A Splash of Hong Kong for Your Home Bring the unique 'East meets West' flavour of Hong Kong to your living space. At Chinabcs, Ginny Malbon's original designs turn everyday scenes into vibrant works of art. Find a piece that speaks to you.