Brand Tone

Artisanal & Passionate, Local & Community-Focused, Authentic & Personal, Quality-Driven & Knowledgeable, Friendly & Approachable

Brand Values

• •Exceptional Quality
• •Freshness
• •Community
• •Fairness & Ethical Sourcing
• •Passion & Craftsmanship
• •Authenticity & Transparency
• •Hard Work & Vision

Best Practices

• •Embrace the "Island Artisan" Voice: Always weave in the dual identity: the craftsmanship of an artisan roaster combined with the authentic, local spirit of Martha's Vineyard. Use descriptive language that evokes quality and the island's charm.
• •Tell Your Story (and Theirs): Continue sharing the founders' passion and the journey of the coffee from bean to cup. Highlight ethical sourcing and the stories of the farmers when possible, reinforcing values of fairness and transparency.
• •Focus on Quality and Freshness: These are key differentiators. Consistently mention "small batch," "freshly roasted," "specialty grade," and the care taken in the roasting process.
• •Engage as a Community Member: When writing for social media or local outreach, speak as a neighbor and a proud member of the Martha's Vineyard community. Highlight local partnerships and events.
• •Educate with Passion, Not Pretension: Share knowledge about coffee in an accessible and enthusiastic way. The goal is to enhance appreciation for the craft, making customers feel more connected and informed, not intimidated.

Social Perception

A purveyor of high-quality, delicious coffee. A beloved local Martha's Vineyard brand. Run by passionate and knowledgeable owners. Ethical and community-minded. Authentic and trustworthy. A brand that embodies the "Vineyard Style"

Copy Examples

• •Island mornings, brewed right. ☀️ At Chilmark Coffee, every small batch is roasted with passion, right here on Martha's Vineyard. We believe in fair partnerships with our growers and the simple joy of an exceptional cup. Taste the Vineyard difference. #ChilmarkCoffee #MarthaVineyard #ArtisanRoast #FreshCoffee #IslandLife
• •More than just coffee, it's a piece of the Vineyard. Chilmark Coffee Company was born from a love for exceptional beans and the unique spirit of our island community. We meticulously roast in small batches, ensuring every cup reflects our commitment to quality, freshness, and the art of coffee. From our roastery to your home, experience the authentic taste of Martha's Vineyard.
• •Fuel your Vineyard adventures with truly local flavor! ☕ Chilmark Coffee Company crafts premium, small-batch roasts right here on the island. Meet us at the West Tisbury Farmers Market or find our freshly roasted beans at your favorite local stores. Support local, sip exceptional. Learn more about our story and where to find us: [Link to Website] #SupportMVLocal #ChilmarkCoffee #CraftCoffeeMV
• •Menemsha Morning: Greet the day with the spirit of the Vineyard. This signature blend features beans carefully selected for their bright notes and smooth finish, artisan-roasted to perfection in Chilmark. It’s our tribute to those crisp island sunrises – full-bodied, inspiring, and always fresh. Because every great day starts with exceptional coffee.
• •From Our Roaster to Your Mug: A New Discovery! This month, Todd is thrilled to share a special micro-lot from [Region/Farm Name], a community we're proud to partner with. [Briefly describe flavor notes and why it's special]. As always, it’s roasted with the same Chilmark care and dedication to bringing you the island's finest coffee. Limited bags available – discover your new favorite: [Link to Product]