Brand Tone

Adventurous, Youthful, Energetic, Humorous, and Daring. It’s also Informal and Engaging, directly challenging users to try the product and share their "experience." There's a strong element of fun and novelty.

Brand Values

• •Innovation/Novelty: Offering a unique and unprecedented sensory experience in a common product category.
• •Experience-Driven: Focusing on making a daily routine (brushing teeth) exciting and memorable.
• •Boldness/Courage: Encouraging users to step out of their comfort zone and try something extreme.
• •Fun/Playfulness: Injecting humor and enjoyment into their product and marketing.
• •Quality Sensation: Delivering on the promise of an intensely cold and high-impact flavor experience.

Best Practices

• •Embrace the Exaggeration (Playfully): Lean into the "extreme cold" aspect with vivid, sensory language, but keep it lighthearted and fun. Use hyperbole for effect (e.g., "arctic blast," "glacial fresh").
• •Use Youthful and Energetic Language: Incorporate slang (appropriately), emojis, and an upbeat rhythm. Keep sentences relatively short and punchy, especially for social media.
• •Focus on the "Experience" and "Challenge": Frame using the toothpaste as an adventure or a dare. Encourage user-generated content by asking questions and prompting them to share their reactions.
• •Maintain a Conversational and Informal Voice: Write as if you're talking to a friend. Use contractions, rhetorical questions, and direct address ("you," "your") to build a connection.
• •Stay Visually Consistent with Tone: Ensure that the visuals accompanying any copy (images, videos, graphics) also reflect the adventurous, vibrant, and energetic nature of the brand. The copy and visuals should amplify each other.

Social Perception

Chilly Mouth Experience is perceived as a brand that offers a novelty, almost extreme product. Customers and the public are generally intrigued by the "world's coldest toothpaste" claim and are drawn to the challenge and the potential for a unique sensory experience. The brand is seen as fun, modern, and particularly appealing to a younger audience or those seeking new sensations. The social aspect of sharing reactions is a significant part of its appeal. While some might be skeptical or hesitant about the intensity, the overall perception leans towards curiosity and excitement. It’s less about traditional therapeutic oral care and more about the experiential aspect of "Chilly Mouth."

Copy Examples

• •Headline: "Dare to Brush on the Wild Side? 🥶 Your Mouth Won't Know What Hit It. #ChillyChallenge" Body: "Tired of boring brushing? Chilly Toothpaste is here to wake up your senses with an arctic blast so intense, you'll be wide awake. Are you brave enough?"
• •Social Media Post: "Warning: May cause uncontrollable shivers and an extremely fresh feeling. 😉 Grab your tube of Chilly and show us your #ChillyFace reaction! ❄️"
• •Product Description Snippet: "This isn't your grandma's toothpaste (unless your grandma is a polar explorer). Chilly delivers a mind-numbingly cold rush that leaves your breath arctic-fresh and your morning routine anything but routine."
• •Email Subject Line: "Can You Handle the World's Coldest Toothpaste? 🔥❄️" Body Preview: "We heard you like a little thrill. Get ready to experience a new dimension of fresh..."
• •Ad Copy for Video: (Visual: Person trying Chilly Toothpaste with an exaggerated, shocked, then thrilled expression) Voiceover (energetic, upbeat): "Think you're tough? Meet your match. Chilly Toothpaste. So cold, it's an experience. What's your #ChillyStory?"