Brand Tone

friendly, approachable, and aspirational. Also conveys a sense of quality and craftsmanship, enthusiasm and passion

Brand Values

• •Enjoyment of Life and Nature: Encouraging people to connect with nature and create unique, happy experiences.
• •Quality and Functionality: Designing original, stylish, and practical products.
• •Local Support and Craftsmanship: Products are made in Chile by local artisans, supporting the national economy.
• •Innovation: Creating unique solutions for outdoor (and indoor relaxation) activities.
• •Customer Happiness: Aiming to bring joy to customers and those around them.
• •Sustainability: Fostering sustainable practices.

Best Practices

• •Emphasize Experience: Focus on the feelings and experiences the products enable (relaxation, connection, joy, adventure) rather than just product features.
• •Use Warm and Inclusive Language: Employ friendly greetings, inviting questions, and words that create a sense of community and shared enjoyment (e.g., "nuestra tribu" - our tribe).
• •Highlight Chilean Origin and Craftsmanship: Proudly mention "Hecho en Chile" and the involvement of local artisans to convey quality, authenticity, and support for the local economy.
• •Maintain an Upbeat and Positive Voice: Keep the language optimistic and inspiring, reflecting the "chill" and enjoyable lifestyle the brand promotes.
• •Show, Don't Just Tell: Use vivid descriptions and storytelling in your copy that paint a picture of the ideal Chill Picnic experience, much like their Instagram imagery.

Social Perception

Customers generally perceive Chill Picnic positively. Reviews highlight excellent product quality, fast shipping, and good customer service. The brand is seen as offering innovative and practical items that enhance leisure experiences. They are recognized as a Chilean women-led emprendimiento (entrepreneurship). Corporate clients also express satisfaction with their customized gifts.

Copy Examples

• •Elevate your outdoor moments. Our handcrafted picnic tables are designed in Chile for unforgettable 'chill' experiences. Discover the difference.
• •From beach days to park escapes, take a piece of Chilean craftsmanship with you. Our lightweight, foldable picnic gear makes every outing special. #ChillPicnic #HechoEnChile
• •Gift an experience. Surprise your team or clients with unique, customizable picnic sets from Chill Picnic – a taste of Chilean design and outdoor joy.
• •Turn any spot into your happy place. With Chill Picnic, comfort and style go wherever you do. Explore our collection and start planning your next adventure!
• •More than just a picnic table, it's an invitation to relax, connect, and enjoy the simple things. Handcrafted with love, designed for your moments. #VidaAlAireLibre