Brand Tone

Friendly, adventurous, and enthusiastic; energetic and positive, aiming to create excitement around the snacking experience.

Brand Values

• •Convenience
• •Quality and Deliciousness
• •Adventure and an Active Lifestyle
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Guide: Develop a document that outlines the brand's tone, key messaging, and preferred vocabulary. This ensures that anyone creating content for the brand is aligned with the established voice.
• •Use Energetic and Positive Language: Consistently use upbeat and enthusiastic words. Phrases like "amazing," "delicious," and "perfect" should be common in your copy.
• •Focus on the "Why": Don't just sell the snack; sell the experience. Connect the products to the values of adventure, convenience, and enjoyment in every piece of copy.
• •Maintain Visual Consistency: Ensure that the visual branding on social media and the website aligns with the energetic and adventurous tone of the copy. Bright, high-quality images of the product in action are key.
• •Engage with Your Audience: When responding to comments and messages, maintain the same friendly and enthusiastic tone. This reinforces the brand's personality and builds a stronger community.

Social Perception

As a new brand, Chillo Foods is perceived as offering high-quality, tasty, and convenient snacks with unique portable packaging, appealing to busy individuals who value both quality and convenience.

Copy Examples

• •Your next adventure is calling. And it's hungry. Grab a can of Chillo Foods' nuts and chocolate snacks to fuel your journey, wherever it takes you. #FuelYourAdventure
• •Conquer your 3 PM slump. With our delicious chocolate-covered espresso beans, you'll have the energy to tackle any task. Your desk just became the new corner office. #SnackSmart
• •Indulge your cravings the right way. Our cocoa-dusted chocolate almonds are the perfect balance of rich and crunchy. It
• •s a little can of happiness. #TrulyDelicious
• •What's your go-to Chillo Foods snack for a movie night? Show us how you chill with #ChilloAndChill for a chance to be featured!
• •From your car's cup holder to your backpack, our snacks are designed to go where you go. Deliciousness is now perfectly portable. #GrabAndGo